When was the last time you truly analyzed your website from inside out to find opportunities for improvement?

If we had to guess your answer is probably “I haven’t” or “I just ran it through a free tool awhile ago.” If we’re correct and your answer consisted of one of these statements, then you’re doing a disservice to your website and your business.

There’s a lot to learn from properly analyzing your website on a consistent basis and it doesn’t need to be an overwhelming thing for you.

In this comprehensive website analysis guide, you’ll learn what an analysis should consist of, how to perform your own or how to go about getting one from an expert. Most importantly, we’re going to explain how to understand the results and act on them to improve your website.

Website Analysis

Read More

Are you setting and tracking the right metrics for your website and online marketing campaigns?

You can’t make the right decisions about how and where to spend your time and money marketing your business without these key performance indicators. More importantly, you won’t realize growth unless you’re analyzing the most crucial data.

In this article, we’re going to help you choose, track and meet the most important online marketing KPIs.

Online Marketing KPIs

Read More

If you had to guess what the most under-appreciated part of a website was what would you say?

If your answer was “the sitemap”, then you deserve a pat on the back – and maybe a place on our team.

A website’s sitemap, or page structure, is commonly overlooked, hardly ever planned out and continues to get ignored when it comes to website and content development.

For these reasons we are going to help you understand why a good website sitemap is so important, how to plan one out and the best ways to implement an effective one for your website.

Sitemap Tips

Read More

Are all of your online marketing efforts solely focused on getting traffic from Google?

Before you find yourself on the wrong end of an algorithm update or SERP experiment you need to make sure that your traffic sources are diversified across multiple channels.

In this article we are going to show you why, where and how to build alternative traffic sources so that your website is not at risk of losing the majority of its audience from one single source.

Alternative Traffic Sources

Read More

Looking to crowdfund your next project or product release?

Before you plan your entire launch around a crowdfunding campaign you need to make sure that you have an online marketing strategy in place or your campaign could fail miserably.

To help meet, and surpass, your funding goals we have put together a detailed infographic of the most effective online marketing tips for successful crowdfunding campaigns.

Online Marketing Tips for Crowdfunding Campaigns

Read More

Is a tight budget preventing you from marketing your business online?

If you have a business without the financial resources for anything outside of essential operating costs, then you probably answered ‘yes’ to this question.

Fortunately for you there are still ways to do effective Internet Marketing on a budget and we’re going to tell you how.

Internet Marketing on a Budget
Read More

Have you not been able to get your local business to rank in the top spots for Google’s local search results?

You may be spending a lot of time working on these positions, but you may very well could be spending time and resources on the wrong strategies for your specific business.

To make the best use of your time we’ve put together a helpful infographic to show you how Google Places ranking factors differ per industry and how you can implement the best ones for your business.

Google Local Places Ranking Factors

Read More

Overwhelmed by all of the Internet marketing articles that have been published this year? Not quite sure which ones to read and which ones to skip?

We know how you feel and for this reason we have compiled one simple list of our own top Internet marketing articles from 2013.

These are articles that not only provide lots of useful advice, but also tips that can continue to be applied to your online marketing efforts going into the new year.

List of Top Internet Marketing Articles from imFORZA (2013)

Read More