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When was the last time you took a step back to analyze your current online marketing strategy? What questions do you ask yourself to make sure you are getting the most out of your efforts?
If you’re like most busy professionals or business owners, then we’d probably guess that it’s been quite some time since you took a good look at where you’ve been investing your time and effort.
To help we have put together a useful infographic outlining 5 questions to optimize your online marketing strategy.

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in Business, Content Marketing, Search Engine Optimization, Social Media Marketing, Web Design / by Vinny La Barbera
Having a hard time competing against other brands in your space? Worse yet, is your company unable to attract repeat business from the customers you once acquired?
Whether you realize it or not, these are very common issues that many businesses face. Fortunately, there is a simple way to start turning things around.
In this article we are going to explain how just saying thank you can help a struggling business improve their online exposure, revitalize their brand image and win back the very customers that they once impressed.

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in Business / by Vinny La Barbera
Have you followed all of the SEO best practices, but just cannot seem to get those traffic increases you need? Have your link building efforts fallen short of producing any significant backlinks that actually help your site? If so, then you’re definitely not alone as the most effective link building strategies take creativity, experience, trial and error, luck and some patience.
Fortunately for you we are going to share how to get editorial links from authoritative websites to save you the time and money that you might waste trying tactics that have never worked.

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in Link Building, Search Engine Optimization / by Vinny La Barbera
Have you become skeptical on social media being a viable online marketing option? Have your current social media efforts fallen short of delivering any tangible results? If you’re starting from scratch, then trying to build a social following can be a frustrating experience…when you don’t have direction.
In this article we are going to provide our tips on growing a social following from scratch so you can start leveraging your social channels to build your business.

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in Social Media Marketing / by Vinny La Barbera
Are you skeptical about being able to keep up with that big company that pops up everywhere online? Do you think it’s impossible to gain online market share against your biggest competitors? If you’re a small to medium sized business, then chances are pretty good that you or your marketing team have expressed these feelings at some point.
In this article we are going to show you how to compete online against large companies and brands by finding, analyzing and recognizing opportunities to beat them.

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in Business, Content Marketing, Local Search Marketing, Paid Search Marketing, Search Engine Optimization, Social Media Marketing / by Vinny La Barbera
Are you unsatisfied with the amount of leads or sales that your website is producing? Are you skeptical of spending more money on marketing as the ROI from your website has been abysmal? Chances are you have a website that was not built or designed to produce conversions.
In this article we are going to outline our 6 key components of a conversion friendly website so you can recognize and implement the things that will get your site to actually produce more business.
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in Conversion Optimization, Tracking & Reporting, Web Design, Web Development / by Vinny La Barbera
Do you need a quick, reliable way to drive more traffic to your website? Are you interested in some options outside of Google AdWords to do so? Whether you’re running tests, launching a product or ramping up for seasonal demand, having some options to drive traffic can be very valuable to your business.
In this article we are going to provide you with some online advertising options – besides Google AdWords – to drive more traffic to your website, blog or landing page.

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in Paid Search Marketing / by Vinny La Barbera