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Have you noticed that Google’s search results pages are not just text results anymore? Whether you have or not, Google has made a strong push to mix in more types of search results (e.g. videos, images, maps, reviews) with its traditional text results.
This strategy has allowed Google to keep its users within its properties (e.g. Google+) to further capitalize on possible advertising opportunities. This direction continues to be great for Google, but many competitors looking to capture some of this market are feeling more “locked out” than ever.
In this article we are going to look at the one thing that could have prevented Google from continuing down this path – the FTC’s antitrust investigation into Google’s practices. In addition, we will look at SEO after the Google Antitrust Settlement. All of this in a easy-to-understand infographic.

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in News, Search Engine Optimization / by Vinny La Barbera
Everyday we get the opportunity to help businesses build their online presence, whether it be through creating a new website or implementing an online marketing strategy. There is not much we would rather be doing than collaborating with our clients to get them tangible results.
One problem with this has been that most of our internal marketing projects, including the launch of our new website, have been pushed to the side. Until now….
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in News, Web Design, Web Development / by Vinny La Barbera
We thought it would be fitting to kick off Part 2 of our Internet Marketing Humor series with a joke that many web developers, online marketers and social media enthusiasts would relate to.
The Talking Frog
A web developer was walking along the side of a lake when he came across a funny looking frog. The guy picked up the frog, put it into his pocket, and went on his way.
A couple of minutes later, the man heard a cry from inside his pocket, “help, help”! He took out the frog, looked at it, smiled, and put it back into his pocket.
Again, “help, help me, a wicked witch has turned me into a frog, kiss me and I’ll turn into a beautiful princess”. Again the man took the frog out of his pocket, smiled at it, and put it back again.
The little green frog again screamed out “Help, I’m the most beautiful princess, if you kiss me and help me I’ll do anything, marry you, sleep with you, give you money, ANYTHING.” The man took the frog out of his pocket, smiled and said “I’m a web developer; I work too much so a girlfriend or wife is of no use to me. But, a small talking green frog is cool.”
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in News / by Vinny La Barbera
Have you ever wished you could find a quick fact right from a Google search without having to scour through multiple websites first? With the launch of Google’s Knowledge Graph this is becoming much more of a reality.
In this post we are going to help you easily understand what Google’s Knowledge Graph is all about, how it could possibly affect you as a marketer and what opportunities or tips we would recommend to stay on top of Google’s constant search evolution.
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in News, Search Engine Optimization / by Vinny La Barbera
Truer words could not have been said than those of comedic artist, Mort Walker…
“Seven days without laughter, makes one weak”
In an effort to remind ourselves, and everyone else, how important laughter is we have put together a meme of Internet Marketing Humor that we have collected from across the web. Consider this collection to be part 1 of many more to come. We hope you get a few chuckles out of what we have found and feel the need to share your laughs with someone else. Enjoy!
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in News, Social Media Marketing, Web Development / by Vinny La Barbera
Posterous, one of the more popular and widely used micro-blogging platforms, has been acquired by Twitter. The platform, and the people, behind Posterous helped it to establish millions of users who actively created tons of content. This news must be very exciting for the team at Posterous, and also for those at Twitter, as the acquisition will most likely bring some fantastic innovations in the coming months and years.
The group of people who may not be so excited about this news though are the users of Posterous – and rightfully so.
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in News / by Vinny La Barbera
This week Google announced 40 new search improvements for February 2012. Instead of making you read through each one of them we thought it might be more helpful to simply highlight the improvements / changes that may affect you most as a SEO and/or business owner. In addition, we have provided actionable steps you can take to keep your search engine optimization and social media marketing efforts up to date to accompany these recent changes and improvements.
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in News, Search Engine Optimization / by Vinny La Barbera
Looking for some useful data on the online marketing industry for 2011?
Thanks to Webmarketing123, we now have some insightful information as it relates to the digital marketing world.
The following results and data come from a survey that was conducted from August to September of this year and completed by over 500 marketing professionals.
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in News / by Vinny La Barbera
With 2010 behind us, I wanted to take this opportunity to send out a genuine “Thank You” to all of the customers, partners, vendors, team members, friends and family of imFORZA. Without all of you we would not be where we are today, doing what we love. And more importantly, we would not have the opportunity to help people and businesses make more money doing what they love.
This past year has been an exciting one for us. From moving to a new office space to putting the finishing touches on two new non-profit projects, 2010 challenged and pushed us to become even better as an elite Internet Marketing Agency. The experiences, projects and challenges we tackled together made for an unforgettable experience this past year and we are looking forward to doing it all over again in 2011.
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in News / by Vinny La Barbera