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Alison Lapidus

Alison Lapidus

Senior Web Strategist


It all started my senior year of high school when I was elected to be the Senior Chief Editor of our school’s yearbook. From that moment on, I knew it was inevitable that I would end up choosing a career path that allowed me to work in the marketing field and express myself in a creative way.

I was born and raised in the San Fernando Valley and still live in Southern California. Yes, that does mean I am a Valley Girl… Although that does come with stereotypes, I wouldn’t give up living here for anything! One day I can be laying on the beach and the next I can be in the mountains snowboarding. Not a bad life.

After graduating San Diego State University with a degree in Business Marketing I set out to find a career that I would actually enjoy and that related to the field I studied. I started working for imFORZA in the fall of 2010 and the rest is history.

Favorite Quote

“You can’t start the next chapter of your life if you keep re-reading the last one” – Anonymous

Best Words to Describe Me

Scrapbooker, Baker, Sunbather, Project Manager, Organizer

Where to Find Me (Online)