Are you still not convinced that SEO is a worthwhile marketing investment?
Even if you’ve been burned by ineffective SEO services in the past or don’t think you can afford the time or money to invest in SEO, you need to reconsider your stance on SEO.
In this article, we’re sharing 8 SEO stats that are hard to ignore if you’re hoping to grow your business from online marketing. Check them out…you just might change your mind.
Search engine optimization continues to be one of the most difficult things for the many businesses to understand when it comes to online marketing.
Its technical aspects, ties to constant updates from the search engines and its blurred lines with social media, content marketing and website usability all add to this confusion.
If you’re one of the many that don’t clearly understand SEO yet, then we encourage you to check out these resources:
Whether you don’t understand SEO, or just don’t want to understand SEO, it’s very difficult to ignore the value that SEO can bring to a website or blog.
Even if you have been burned by one of the many shady SEO companies in the past, it is important that you stay the course and keep SEO as an integral part of your online marketing efforts. The statistics below should reinforce this statement even more.
Thanks to some fantastic resources, we are able to provide you with 8 SEO Stats that are Hard to Ignore when you’re trying to justify whether or not you should be investing in search engine optimization.
93% of online experiences begin with a search engine
Google owns 65-70% of the search engine market share
70% of the links search users click on are organic
70-80% of users ignore the paid ads, focusing on the organic results
75% of users never scroll past the first page of search results
Search is the #1 driver of traffic to content sites, beating social media by more than 300%
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position and 7% of organic clicks go to the #3 position
Knowing and understanding the significance of these statistics is one thing.
Acting on them and keeping a consistent, effective SEO strategy in place for your business is another.
Make sure to take advantage of these opportunities with the smart, persistent SEO strategy.
If you’re not sure where to start or need assistance improving your current SEO strategy, then we are here to help.
Are you ready to speak with an SEO specialist to get your strategy in place?
June 11, 2013
Many that choose PPC over organic forget this one “70% of the links search users click on are organic.” I see it almost every day that someones chooses to put their money into PPC for immediate results instead of investing into organic.
Vinny La Barbera
June 11, 2013
Thanks for the input Kris.
Although I agree to a certain extent, I don’t necessarily think that it’s an “either / or” thing.
PPC has its benefits and should never be ruled out of a strategy just because it is not organic. As a matter of fact there are a lot of studies that have found CTRs to be much higher when a company has both a paid ad and an organic result at the top of a SERP.
It all comes down to what the business’ objectives and goals are. Only those thing should determine what strategies are used to drive traffic.
June 11, 2013
Absolutely, I would never rule out PPC. Simply stating that I see a many choosing PPC over organic when faced with a budget. Ideally there should be a nice split depending on your goals. A proper marriage of the two is ideal.
June 27, 2013
Thanks for the good post! I’ve been working on a sales slide deck for my clients and was looking for some facts. Good stuff, thanks!
August 22, 2013
These stats are awesome! A lot of people fail to recognize the power of these numbers so it’s great that you pointed them out! It still amazes me that so many online experiences begin with a search engine.
September 14, 2013
This is the facts that I was looking for. I wonder is these statistics are updated. I will be speaking on an event about Internet Marketing Trends, and I need to convince the audience that SEO is still vital to online marketing success. Thanks for sharing this.
November 8, 2013