The majority of the content that you create for your brand or business should originate on your own website or blog, right?
We certainly believe this to be the case. However, Facebook’s newest addition, called Facebook Instant Articles, could change how we all think about content creation and distribution.
Learn more about Facebook Instant Articles; how they will work, who they’re available to and how they will impact Facebook users (your customers) and publishers (you).
Assuaging publishers’ fears that Facebook would keep all the data, the social network will share analytics, and Instant Articles is compatible with popular audience measurement and attribution tools.
Source: Facebook Starts Hosting “Instant Articles” That Load Fast Yet Give Publishers Data And Revenue
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