Have you grown tired of the content in your Facebook news feed?
What if I told you that how YOU use Facebook is the reason for your discontent?
In this article, I’m going to share some tips from one of the most prolific Facebook users that could help to turn your opinion of this massive social network right side up.
If you follow tech news, then you certainly know of, or have at least heard the name, Robert Scoble.
If not, then here’s a brief introduction on Robert compliments of Wikipedia…
Robert Scoble is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He currently works for Rackspace and the Rackspace sponsored community site Building 43 promoting breakthrough technology and startups. He previously worked for Fast Company as a video blogger.
Outside of carrying an influential voice on tech news, Robert freely shares his experiments and tips on the different apps and programs that he uses. In this particular case, Robert – a Facebook power user – has gathered his experiences with Facebook and has translated them into useful tips that can Facebook better for its users.
If the majority of your friends and family are still primarily on Facebook, which they most likely are, then I highly recommend that you implement some of these tips from Scoble. I have and they have changed the way I view and use Facebook.
Share friends’ posts of topics that you want to see more of. For example, f you want to see more updates about tech, then share more updates from your friends about technology articles.
Write at least 5 original posts of topics you want to see more of. For instance, if you write about Memorial Day, then you will (pretty quickly) see more posts in your news feed about Memorial Day.
Open up your privacy settings to get more visibility. Start by letting people follow you (instead of friending you) and then post some things to “public”. You’ll notice that the exposure and the audience of your updates will expand.
Keep your bio up to date and public. This will make it easier for people to find you, follow you and see / share your updates.
Move everyone to the “Close Friends” or “Acquaintances” lists. Your news feed will get dramatically better.
Unfriend people who are not active on Facebook. If friends are not posting new updates, commenting or sharing posts, then they are hurting you. Facebook only releases your posts to a few people at first. If these stagnant friends are the ones seeing it and not doing anything with it, then it hurts you.
Share, like and comment on things you actually like and do it often. This helps Facebook to understand what you actually want to see.
Hide things that you don’t want to see. For example, if you’re tired of seeing news about Kim Kardashian and Kanye West, then hide those updates to help Facebook filter them out in the future.
Unfollow people who are too noisy. This goes for friends and family too. This will improve your main feed while still giving you the option to see their updates by choosing one of the lists mentioned in tip #5.
Check and clean out your EVENTS page at least once a month. Accept events that you’re going to attend and decline ones that you never will. These triggers help Facebook to know when to make an event go viral.
Stay on top of your Facebook Settings once a month. This is especially important to do on the mobile app as these can change sometimes (e.g. deleting and reinstalling the app).
Take advantage of all available security settings. Turn on features like two-factor authentication to prevent yourself from getting hacked. While you’re at it do this for all of your other social accounts as well.
Post at least 10 things publicly that you’re interested in. Not only will this help to fine tune your news feed, but it will also help you gain more friends / followers. If your updates are just selfies or memes, then you might be turning people away.
Restrict people from posting to your profile without your approval. The ones who typically like to do this are the ones that post low quality, useless content.
Build up your friend list to at least 400 people. People with fewer than that are typically the ones that don’t add value to Facebook.
Provide some context when friend requesting someone. If you want your friend requests accepted, then it helps to have at least 5 friends in common and to provide the person with a reminder on how you know each other.
If you don’t use Facebook that often, then you might be asking yourself why any of this even matters.
My answer to that is…
If you’re looking to grow a community, brand, business, product or idea, then knowing how to leverage vast collections of potential customers can be incredibly valuable. When used properly, Facebook can be a solid source of news, data, research, communication and even revenue.
Even if you don’t use Facebook to share your personal life, then learn to use it to grow your business. To do that you need to fine tune it so it becomes something that you actually see value in.
Still not quite sure how to leverage these Facebook tips to grow your business?