Big Changes Coming to Google AdWords to Benefit Local Businesses
Have you found it increasingly more difficult to get the right exposure for your local business in Google’s search results?
If you’ve been employing a comprehensive local SEO strategy coupled with an aggressive local advertising campaign, then you’re probably reaping the rewards of establishing a strong local presence on Google. However, if you are not doing either of these things then you can be certain that getting any type of exposure towards the top of Google’s desktop or mobile search results pages is going to be a long, expensive, arduous process.
On this front, Google has obviously realized the impact of mobile and the demand for timely local search results so they are going to make it a bit easier for local businesses to get much better positioning within mobile and map search results.
This news is very positive for all local businesses, especially those that heavily rely on having a strong presence in Google’s map search and mobile search results.
Need help setting up or optimizing your Google ad campaigns to leverage these changes?