Are you trying to get exposure on the first page of Google’s search results?
I’m guessing you are, as most individuals and companies would / should be. Unfortunately, hitting that first page is going to get a lot more difficult…even if you’re paying for ads.
The news below, announced by Search Engine Land and confirmed by Google, finds Google simplifying their search results pages by removing the right hand sidebar ads (aka gutter ads).
This means that there are now even less opportunities above the fold to get exposure on a search results page. In addition, this makes the top 3 ad spots, any top local search results and any top organic search results even more valuable.
