Do you want your website search results to display as prominently and visually appealing as possible?
If you’re not sure how to answer that I am going to go ahead and answer “Absolutely!” for you. The more your website’s search results stand out on a search results page, especially on mobile devices, the more likely it is that users will get to your website.
With Google’s Rich Cards release, your mobile search results now have an opportunity to grab the majority of click throughs. By ensuring that your website properly supports Schema markup you give your website a chance to showcase some very enticing search results.
Although this initial announcement is specific to mobile search results pages it could make its way to desktop search results as well. In other words, optimizing your website’s code to use / support Schema just became a much bigger priority.
Source: Official Google Webmaster Central Blog: Introducing rich cards
Need help getting Google’s rich cards to display for your website’s search results?