#imNEWS: Instagram TV (IGTV) Launches to Take on YouTube

Vinny La Barbera
Written by

Vinny La Barbera

Have you held back on creating video content thinking that the topic you want to cover is already oversaturated on YouTube?

Well, this is your chance to break that mindset and become one of the many successful creators that have already leveraged other platforms like YouTube and Facebook.

On June 20, 2018, Instagram – the app we all use and love – announced hitting their milestone of 1 Billion MAUs, but that wasn’t even their biggest news. Instead the spotlight was on their new product, IGTV (iOS | Android).

IGTV, basically their competing product to YouTube, focuses on simple, high quality vertical videos longer than 1 minute (the current restriction on Instagram). And it lives up to everything it promises.

IGTV Launches to Take on YouTube

Source: Official Instagram Announcement

After spending some time on the new app I can already see this being a massive opportunity for content creators. This reminds me of the land grab that happened on YouTube when Channels started gaining steam.

If you haven’t already I highly encourage you to go create your channel and start getting familiar with the app and its interface. It’s incredibly easy, living up to Instagram’s promise, which should help you to start building your audience sooner and quicker than trying to do so on already established platforms at this point.

Instagram already has a built-in, rapidly growing user base and now it has a dead simple tool for anyone to become an influencer in their own niche. This is going to be a must-use tool for any brand, business or individual looking to establish themselves online.

Need help getting started on IGTV for your business?


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