LinkedIn, the social network built specifically for professionals, continues to prove itself as a viable source for finding new business. Ever since the company went public back in May 2011 the social network has been pumping out some fantastic features to help its users leverage their connections, new and old.

LinkedIn Logo

Connections Just Got Better

One of the newest improvements is how users find and connect with other professionals. The “connections” feature has been pretty basic up to this point. LinkedIn would display a box for “People You May Know” (usually with 3 possible connections) and then you would have the option to connect or see more possible connections. Filtering by mutual friends, company, title, etc was never really user friendly….until now.

Check out the short video below, which shows you exactly how the new connections feature works and how you can use it to connect with the right people in the right places.

As you can see, you can get pretty granular with who you decide to connect with. This granularity helps you to tailor personalized messages to each new connection so that the probability of them accepting becomes much higher.

With Facebook, Twitter, and now Google+, consuming most of our social media time it is difficult to work in another network. However, if you’re looking for a viable source of new business for your company, then we highly recommend that you find a way to work LinkedIn into your social media efforts.

If you find that you need help understanding LinkedIn better or would like some more specific tips on how to generate leads from LinkedIn, then get in touch with us as we would love to help.

You can also follow imFORZA on LinkedIn to stay on top of the most pertinent industry news and learn how we use LinkedIn for our company.

Vinny La Barbera

I’ve been working in online marketing since 2000 and have helped thousands of companies improve their online presence and grow their business through better web / mobile design, development and online marketing.Learn more about me or follow me on Twitter, Facebook, Google+ or LinkedIn.