What or who do you blame when one of your marketing campaigns falls short?
I’m willing to bet it’s never been this…
I / we didn’t spend enough time defining our target audience.
For some reason, businesses love to skip one of the most important steps in any type of marketing effort – persona building.
I’ll admit, it takes a lot of time and work to really define your target audience and build a persona for each one that you and your team can visualize as if they were standing right in front of you.
Fortunately, for all of us, HubSpot has made this process much easier, and a little more fun, with their FREE persona building tool called Make My Persona.
According to HubSpot, with this tool you can…
Create professional, customizable buyer personas in minutes.
I tested it out and it lives up to its billing. Not only is it practical and useful, but it’s kind of fun to use. One of the added benefits is that the tool lets you print or download each persona so you can post it for your team to see to keep it top of mind.
I highly recommend giving creating at least one persona for your business. If you’re not sure where to start or still don’t quite understand what a persona even is, then check out my post on the subject here: 10 Step Persona Building Guide (free template included).
Need help building the right personas for your business?