#imTOOLS: Make My Persona by HubSpot

If you like the idea of more efficient, more effective marketing campaigns, then you need to be defining your target audience….in detail. Use this free, handy persona building tool from HubSpot, called Make My Persona, to do just this. Learn more about the tool and how to use it here.

#imTOOLS: SparkScore – Twitter Influence Measurement Tool

Stop basing your Twitter outreach efforts on just follower counts and start paying more attention to actual influence. SparkScore from SparkToro will help you do just this by giving you the true influence of the users you should be targeting. Learn more about this tool.

#imTOOLS: Wondersearch – Keyword Research Tool

Expand your keyword research process to identify all opportunities that could bring you better traffic and more conversions with this handy semantically related keyword research tool from Wondersearch. Learn more about the tool and how to work it into your toolbox.


WordPress plugins can often make or break a website. Take out the guesswork with this handy tool from to, at the very least, make sure that the plugin you’re considering won’t break your WordPress website. Learn how to use it, when to use it and why it can be a necessary tool in your website management toolbox.

#imTOOLS: Facebook Sharing Debugger

Learn all about the Facebook Sharing Debugger to save yourself unnecessary stress and headache. We’ll help you understand what it is, when to use it and how to use it to ensure that your content is shared properly across the web.

#imTOOLS: Talk to Books by Google

Google released a new search engine, based on experimental AI, called Talk to Books. Learn what this is, how it works and how you might be able to apply it to your online marketing efforts.