personas

#imTOOLS: Make My Persona by HubSpot

If you like the idea of more efficient, more effective marketing campaigns, then you need to be defining your target audience….in detail. Use this free, handy persona building tool from HubSpot, called Make My Persona, to do just this. Learn more about the tool and how to use it here.

10 Step Persona Building Guide for More Effective Marketing

Are you frustrated with the lack of responses and results from your marketing efforts? Unless your marketing campaign results have hockey-sticked  over the past 12 months, then chances are that you’re…