What’s more important, getting more people to your website or keeping / converting them once they get there?
The correct answer is both. And fortunately you can tackle both challenges at the same time by focusing your efforts on one primary objective…user experience optimization.
In this article, I will explain what user experience really means, why it has become one of the top success metrics and how you can optimize your website’s user experience to bring and convert more visitors.
It’s unfortunate, but it seems like every other business I talk to these days has been burned by an SEO agency or a website company at some point.
I don’t see this trend slowing down anytime soon either as the barriers for entry are still far too low, allowing unskilled digital agencies and freelancers to pass themselves off as professionals.
Since there doesn’t seem to be an end in sight I thought it was time to give businesses the tools, answers and insights needed to avoid these situations. These tips are all compiled below in my guide on 7 red flags to avoid with an Internet marketing company or website developer. Read it, learn it and use it and you will never be taken advantage of by another “expert” or “guru” in this industry again.
Is your content, even the high quality stuff, failing to attract traffic or generate business for you?
The solution to your problem is most likely some much needed, but often ignored content promotion.
In this article I am going to provide 18 content promotion tactics that you should not be skipping. These tactics, although not incredibly advanced, are crucial to making sure that your content gets seen.
Looking for new ways to use content to get results from your website? Do you have existing content that you want to get better results from? If you answered yes to either of these questions, then you are going to appreciate the information provided below.
In this article we are going to show you how using evergreen content is something that needs to be integrated into your content strategy.
Have you noticed that Google’s search results pages are not just text results anymore? Whether you have or not, Google has made a strong push to mix in more types of search results (e.g. videos, images, maps, reviews) with its traditional text results.
This strategy has allowed Google to keep its users within its properties (e.g. Google+) to further capitalize on possible advertising opportunities. This direction continues to be great for Google, but many competitors looking to capture some of this market are feeling more “locked out” than ever.
In this article we are going to look at the one thing that could have prevented Google from continuing down this path – the FTC’s antitrust investigation into Google’s practices. In addition, we will look at SEO after the Google Antitrust Settlement. All of this in a easy-to-understand infographic.
Is your SEO strategy all planned out for 2013? Have you considered the possible changes and updates that 2013 may bring for SEO? Whether you’ve put together your marketing plan already or not, you might want to consider what challenges and opportunities 2013 may present first.
In this post we would like to offer up our SEO predictions for 2013 in a data-driven, tip-filled infographic so you can stay ahead of the curve and make 2013 a successful year.
Is your website still not showing up on the first page of Google’s search results for its relevant key phrases? Or, are you stuck in that bottom spot on the first page that is just not delivering traffic either? These issues make up the majority of the questions we get about search engine optimization.
In this article we are going to tell you how NOT to rank in Google so that you can weed out the things hindering your website and start focusing on the those that will actually help it succeed.
Finding a reputable, responsive and results-oriented Internet Marketing agency does not have to be something you dread and should never be something you put off. If you know what you’re looking for, then finding the perfect match for your business can be quick and easy.
In this article we are going to show you exactly what to look for and how to look for it to ensure that your next online marketing team is your best and last.
Do you have a new business that you’re looking to take online? Or perhaps your existing business is finally getting a proper website up to help it grow? Whether one situation or the other, there are some things that you absolutely should not overlook if you want your website to be effective. In this article we are going to share some very basic, but essential, SEO Tips for Startups.