Tag: seo

Is your content, even the high quality stuff, failing to attract traffic or generate business for you?

The solution to your problem is most likely some much needed, but often ignored content promotion.

In this article I am going to provide 18 content promotion tactics that you should not be skipping. These tactics, although not incredibly advanced, are crucial to making sure that your content gets seen.

Content Promotion

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Looking for new ways to use content to get results from your website? Do you have existing content that you want to get better results from? If you answered yes to either of these questions, then you are going to appreciate the information provided below.

In this article we are going to show you how using evergreen content is something that needs to be integrated into your content strategy.

Evergreen Content

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Have you noticed that Google’s search results pages are not just text results anymore? Whether you have or not, Google has made a strong push to mix in more types of search results (e.g. videos, images, maps, reviews) with its traditional text results.

This strategy has allowed Google to keep its users within its properties (e.g. Google+) to further capitalize on possible advertising opportunities. This direction continues to be great for Google, but many competitors looking to capture some of this market are feeling more “locked out” than ever.

In this article we are going to look at the one thing that could have prevented Google from continuing down this path – the FTC’s antitrust investigation into Google’s practices. In addition, we will look at SEO after the Google Antitrust Settlement. All of this in a easy-to-understand infographic.

Google Antitrust Settlement

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Is your SEO strategy all planned out for 2013? Have you considered the possible changes and updates that 2013 may bring for SEO? Whether you’ve put together your marketing plan already or not, you might want to consider what challenges and opportunities 2013 may present first.

In this post we would like to offer up our SEO predictions for 2013 in a data-driven, tip-filled infographic so you can stay ahead of the curve and make 2013 a successful year.

SEO Predictions, Data & Tips

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Is your website still not showing up on the first page of Google’s search results for its relevant key phrases? Or, are you stuck in that bottom spot on the first page that is just not delivering traffic either? These issues make up the majority of the questions we get about search engine optimization.

In this article we are going to tell you how NOT to rank in Google so that you can weed out the things hindering your website and start focusing on the those that will actually help it succeed.

How NOT to Rank in Google

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Finding a reputable, responsive and results-oriented Internet Marketing agency does not have to be something you dread and should never be something you put off. If you know what you’re looking for, then finding the perfect match for your business can be quick and easy.

In this article we are going to show you exactly what to look for and how to look for it to ensure that your next online marketing team is your best and last.

Internet Marketing Agency
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Do you have a new business that you’re looking to take online? Or perhaps your existing business is finally getting a proper website up to help it grow? Whether one situation or the other, there are some things that you absolutely should not overlook if you want your website to be effective. In this article we are going to share some very basic, but essential, SEO Tips for Startups.

SEO for Startups
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Have you ever wished you could find a quick fact right from a Google search without having to scour through multiple websites first? With the launch of Google’s Knowledge Graph this is becoming much more of a reality.

In this post we are going to help you easily understand what Google’s Knowledge Graph is all about, how it could possibly affect you as a marketer and what opportunities or tips we would recommend to stay on top of Google’s constant search evolution.

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Are you still not convinced that SEO is a worthwhile marketing investment?

Even if you’ve been burned by ineffective SEO services in the past or don’t think you can afford the time or money to invest in SEO, you need to reconsider your stance on SEO.

In this article, we’re sharing 8 SEO stats that are hard to ignore if you’re hoping to grow your business from online marketing. Check them out…you just might change your mind.

SEO Statistics
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If you are trying to promote yourself, your product, your service, and/or your company online, then you are most likely familiar with the term SEO. Whether you consider yourself a complete novice or a seasoned expert, reviewing the fundamentals and basics of SEO is always helpful.

The following training deck we put together contains the following:

  • What is SEO?
  • Why is SEO important?
  • What are the key SEO signals?
  • Where to focus your SEO?
  • What is involved in SEO?
  • What is the future of SEO?

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If you have worked with an SEO agency, then you can be sure that you have been categorized as one of the following types of clients at some point – the vain client, the awkward client, the drama queen client and the perfect client. You have probably even shown characteristics that exist in each of these buckets – something we have all been guilty of as consumers at one time or another.

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This week Google announced 40 new search improvements for February 2012. Instead of making you read through each one of them we thought it might be more helpful to simply highlight the improvements / changes that may affect you most as a SEO and/or business owner. In addition, we have provided actionable steps you can take to keep your search engine optimization and social media marketing efforts up to date to accompany these recent changes and improvements.

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Outbound marketing, like cold calling to purchased lists or telemarketing, are gradually becoming obsolete and ineffective. Consumers are getting smarter and more savvy with how to find exactly what they are looking, which makes annoying, distracting advertisements much easier to miss or even ignore entirely.

Inbound marketing, where you are ultimately helping yourself to get found by people actively looking for services like yours, is quickly becoming the more effective way to get and keep new customers. Leads that are generated through inbound marketing methods, like search engine optimization and social media marketing, are proving to be far more qualified, thus providing higher returns on your marketing efforts.

To help further define what inbound marketing actually consists of, the creative team over at iMPACT Branding & Design put together this handy infographic to simplify one of the most effective ways to market your business.

One of the most common questions we get asked is ‘How much does SEO cost?” Our answer, like that of many other SEO agencies and consultants, is usually ‘It depends’.

There is really no guide or chart to give to customers that tells them exactly what they need to spend on SEO to see specific results. Without knowing more about the customer’s business, specifically their needs, wants and must-haves, it is not possible, or right, to just throw out search engine optimization costs. Estimates don’t help the customer make the best marketing and spending decisions for their business.

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When you move your website to another platform / content management system, it is crucial that you go through the necessary checks and balances to ensure that your website does not lose any previously established value.

The following checklist was initially put together for internal purposes, but we figured that this information was useful to many other people as well – especially any website owner that plans to move their current website somewhere else.

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