Tag: smo

Posterous, one of the more popular and widely used micro-blogging platforms, has been acquired by Twitter. The platform, and the people, behind Posterous helped it to establish millions of users who actively created tons of content. This news must be very exciting for the team at Posterous, and also for those at Twitter, as the acquisition will most likely bring some fantastic innovations in the coming months and years.

The group of people who may not be so excited about this news though are the users of Posterous – and rightfully so.

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Google Plus IconSocial media and marketing professionals have mixed opinions on the usefulness and success of Google’s new social media venture, Google+. Whether you fall on one side of the fence, or the other, Google+ presents some compelling points that may just encourage you to give Google+ more consideration as an essential part of your social media marketing efforts.

We don’t consider ourselves to be heavily involved with Google+ just yet, but we are definitely noticing some of the benefits that other social networks are not offering yet. We encourage you to follow us on Google+ if you would like to get an idea of how we are currently using it for our business.

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This week Google announced 40 new search improvements for February 2012. Instead of making you read through each one of them we thought it might be more helpful to simply highlight the improvements / changes that may affect you most as a SEO and/or business owner. In addition, we have provided actionable steps you can take to keep your search engine optimization and social media marketing efforts up to date to accompany these recent changes and improvements.

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Pinterest is the hottest thing in social media right now. The site is still primarily made up of a female user base, but males and companies are quickly flocking to Pinterest to see what all the hype is about as well.

With the exponential growth that Pinterest is experiencing, increased concerns and issues about copyright infringement are quickly arising. Fortunately, Pinterest has been quick to respond to the demand from content creators / publishers to not allow users to pin their images and videos.

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Outbound marketing, like cold calling to purchased lists or telemarketing, are gradually becoming obsolete and ineffective. Consumers are getting smarter and more savvy with how to find exactly what they are looking, which makes annoying, distracting advertisements much easier to miss or even ignore entirely.

Inbound marketing, where you are ultimately helping yourself to get found by people actively looking for services like yours, is quickly becoming the more effective way to get and keep new customers. Leads that are generated through inbound marketing methods, like search engine optimization and social media marketing, are proving to be far more qualified, thus providing higher returns on your marketing efforts.

To help further define what inbound marketing actually consists of, the creative team over at iMPACT Branding & Design put together this handy infographic to simplify one of the most effective ways to market your business.

Owning, running and/or managing a business is hard enough in itself. Couple those responsibilities with staying on top of the latest trends and technologies to properly market your business and you can quickly find yourself in over your head.

The daunting news is that there are more and more technologies and social media channels popping up every year, which are getting more difficult to ignore. The good news is that there are tons of excellent resources online to help point in the right direction. One thing is for certain, your business needs to  have the proper online presence to continue growing and competing with others in your industry. Using social media channels like Facebook, Twitter and Google+ has become essential in developing an effective online marketing campaign.

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