Whether you knew it or not, you have most likely clicked on Google’s paid advertisements at some point. These ads are strategically placed to entice visitors like you into clicking on them in hopes of finding the most relevant information related to your search. Google’s paid advertising system generates billions of ad revenue dollars for Google and its publishers for one main reason….it works.
As a business or individual looking to gain exposure for yourself online, knowing whether or not it will work for you ahead of time could save you hundreds, if not thousands, of marketing dollars. That said, we are going to help you determine if you should be using pay per click advertising to market your website by outlining some pre-qualifiers and also giving you real life examples of how pay per click advertising can really help a business grow.