Google is constantly building, releasing and testing new tools and applications to push the boundaries of search and to further entrench its users in its services.
Talk to Books is…
“A new way to explore ideas and discover books. Make a statement or ask a question to browse passages from books using experimental AI.”
How to Leverage Talk to Books for Online Marketing
It’s essentially a search engine.
Instead of it producing search results of web pages, PDFs, images, videos, etc it scours its archives of books to find relevant passages to the natural language search input by the user.
In other words, you can ask it question and it’ll return a list of excerpts from books that either directly address the question or offer a relevant insight.
Give it a try. It’s very accurate, even in its early release to the public (as of April 2018).
Here are a few different ways you might want to try utilizing Talk to Books in your online marketing efforts…
- Find and reference authors and books instead of just web pages in your next blog post
- Find relevant authors to your subject matter and perform outreach to partner with them for future collaborations or link building opportunities
- Curate a list of relevant books to recommend to your prospects and customers for social media and email marketing campaigns
- Curate a list of relevant passages to recommend to your prospects and customers for social media and email marketing campaigns
Use it to understand how much more advanced Google is getting when it comes to knowing what a piece of content is about, whether that content is a web page or even a book.
Need help applying this or other #imTOOLS to your online marketing efforts?