Do you know how and where your target audience gets their news?

You may not realize it, but many people get their news through Twitter. And, if your target audience falls into the millennial generation, then it’s highly likely that your prospects and customers get the majority of their news from Twitter – at least initially.

Knowing this, Twitter (one of the largest media platforms in the world) has updated its mobile and desktop applications to include curated news for its users.

This new feature is called Twitter Moments and it could prove to be an incredible opportunity for marketers and brands. Twitter Moments is brand new and still rolling out, but we already see a massive opportunity for creative newsjackers and content marketers to leverage Twitter Moments for traffic and audience engagement.

Check out the full story below to learn more about Twitter Moments.

Twitter Moments

Source: Moments, the best of Twitter in an instant

Want tips on how to use Twitter Moments to drive traffic back to your website?

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Image courtesy of Twitter

Vinny La Barbera

I’ve been working in online marketing since 2000 and have helped thousands of companies improve their online presence and grow their business through better web / mobile design, development and online marketing.Learn more about me or follow me on Twitter, Facebook, Google+ or LinkedIn.