What is Inbound Marketing?

Vinny La Barbera
Written by

Vinny La Barbera

Outbound marketing, like cold calling to purchased lists or telemarketing, are gradually becoming obsolete and ineffective. Consumers are getting smarter and more savvy with how to find exactly what they are looking, which makes annoying, distracting advertisements much easier to miss or even ignore entirely.

Inbound marketing, where you are ultimately helping yourself to get found by people actively looking for services like yours, is quickly becoming the more effective way to get and keep new customers. Leads that are generated through inbound marketing methods, like search engine optimization and social media marketing, are proving to be far more qualified, thus providing higher returns on your marketing efforts.

To help further define what inbound marketing actually consists of, the creative team over at iMPACT Branding & Design put together this handy infographic to simplify one of the most effective ways to market your business.

The Inbound Marketing Process Infographic

imFORZA specializes in effective Inbound Marketing campaigns. Ask us what type of inbound marketing campaign we can put together for your business.

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