Call to Action Creation Template

Increase your website’s conversion rate with better calls to action.

Call to action template
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Call to Action Examples by imFORZA

What’s Included:

  • Easy-to-use Google Sheet template
  • Specific examples to get you started
  • Simple sorting by purpose, audience, type, offer, and CTA button text

Common Questions About Calls to Action

What is a call to action?

When you’re asking your website visitors to do something, that’s a call to action. Some of the most common CTAs are simple requests like “contact us”, “subscribe”, or “buy now”.

How do I know when to change my call to action?

If your website is not producing enough leads, signups, or sales, then that is usually the first sign that you may need to test different calls to action for better results. If you’re not sure whether or not the conversion rate you’re getting is good or not, then a good benchmark is 2%; if your website is not converting at least 2% of visitors into leads, subscribers, or customers, then you have some work to do.

Does button color affect my calls to action?

Absolutely, but not in the way you might think. Color usually comes into play the most when the button is just not visible/prominent enough on the page to be effective. The best way to know is to test different variations of your CTA buttons (color, size, text, etc).