Does Your Website ‘Wow’ People?
Before you decide to spend marketing dollars driving traffic to your website it is absolutely crucial that your website is well-branded, has a clean, professional design and makes a great first impression on its visitors.
Is Your Website Easy to Use?
Part of having an effective website is a simple, easy to use interface for your visitors. The right features and functionality should entice visitors to explore your website, perform a stated action and want to come back.
Is Your Website Being Properly Hosted?
Hosting is much more than just who your site resides with online. Proper hosting should include maintenance, support, security, backups and more. If you’re not getting this, then it’s time to review your setup.
Search Engine Optimization
Can Your Website Be Found?
The best looking website is worthless without the proper visibility, specifically in the search engines. Optimization work is needed to ensure that your website will have the organic presence it needs to get relevant traffic.
What’s Your Brand’s Authority?
Authoritative content is the best way to build relevance and resourcefulness. You need to publish great content and promote it effectively though to get the best results from your efforts.
Is Your Website Popular?
Think of the web as a popularity contest. The more authoritative, relevant and unique your website the more popular it will become. Quality back links are the votes of popularity that you need.
Social Media Marketing
Are You Socially Connected?
As social connectivity increases so does the importance of social media in your online marketing efforts. Increase brand awareness and engagement through effective social media marketing.
Paid Search Marketing
Do You Need Traffic, Fast?
There is no faster way to drive relevant, interested traffic to your website than with Paid Search Marketing. Bid on relevant phrases and place targeted ads to attract the right type of visitors.
Local Search Marketing
Do You Have a Local Presence?
Some of your best customers may exist in an immediate radius surrounding your business. Build your business’s local presence with a strong, hyper-local marketing campaign to reach these local prospects.
Are You Staying in Touch?
Targeted email campaigns to accumulated contacts remains to be one of the most cost-effective forms of marketing. Build effective campaigns to drive traffic, increase sales and keep your valuable customers updated.
Are You Engaging?
Professional and/or fun videos can be very effective in generating the proper buzz and interest in your business and its services. Use video to communicate your message to your prospects and current clients.
Tracking / Reporting
Do You Know Your Stats?
The biggest mistake you can make is not properly tracking your website’s stats or your campaigns’ results. Use recommended tools and reports to make the best decisions to keep your website and marketing fine tuned.
Does Your Website Convert?
Even if you have a great looking website, if it is not converting traffic into leads or sales then it needs attention. Optimize your website’s look and feel to turn it into a lead / sales generation machine.
Need Some One on One Time?
Many times some personal attention and hands on support from a specialist goes a long way. Get professional advice and personal attention on your marketing campaigns to make the best decisions.