How did one of our favorite online marketing tools get even better?

By going real-time.

Google Trends, one of the most resourceful (and free) online marketing tools available to everyone, has finally brought real-time rankings to its popular search data. This update is incredibly useful as it allows marketers to stay on the forefront of breaking news and hot trends. With this data businesses can produce more timely, relevant content to attract new visitors and build loyal audiences.

To learn more about the latest updates, then check out the official announcement from Google below.

Google Trends Adds Real-Time Rankings for Popular Searches
Source: Official Google Blog

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Is your brand ready to leverage the boom of wearable technology?

Wearable technology is already impacting the future of Internet marketing and thus, advertisers are investing resources to stay ahead of the curve.

To understand where the marketing industry is going with wearable tech, you need to understand where wearable technology came from, how the technology continues to evolve from novelty accessories to essential products integrated into daily life activities, and, from an agility standpoint, what is needed to see successful returns in this emerging advertising channel.

In this article, you’ll learn everything you need to know about wearable technology and how you, as a marketer, can leverage these advancements to grow your business.

Wearable Technology and Its Impact on Internet Marketing

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Do you still think that Google can’t or won’t track the “quality” of a specific web page?

Even though Google has been focusing on rewarding “quality” for quite some time now it is more apparent than ever that Google is set on weeding out low quality websites and content. It has been confirmed that the latest Google update, coined “The Quality Update” or “Phantom” is out to do just this.

Learn more about the update and who it affects with the official story below.

Google Quality UpdateEarlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.

Source: The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up

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The majority of the content that you create for your brand or business should originate on your own website or blog, right?

We certainly believe this to be the case. However, Facebook’s newest addition, called Facebook Instant Articles, could change how we all think about content creation and distribution.

Learn more about Facebook Instant Articles; how they will work, who they’re available to and how they will impact Facebook users (your customers) and publishers (you).

Facebook Instant ArticlesAssuaging publishers’ fears that Facebook would keep all the data, the social network will share analytics, and Instant Articles is compatible with popular audience measurement and attribution tools.

Source: Facebook Starts Hosting “Instant Articles” That Load Fast Yet Give Publishers Data And Revenue

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What content management system is powering your website?

A safe guess would be WordPress.

A recent report, polling over 250,000 businesses with websites, revealed some eye-popping stats about the popularity of WordPress. Check out the study to see which percentile you fall into.

WordPress is the CMS of choiceCodeGuard’s “State of the Web Report” found a large majority of its 250,000 SMB sites use WordPress over Joomla, Drupal and others.

Source: Report: 78.8% Of Site Owners Use WordPress For Content Management

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Have you started to leverage video content to build your brand, promote your products and reach new customers?

If not, then it’s time to take video content seriously and start thinking about how to integrate it into your online marketing strategy.

That’s the purpose of this article…to bring you completely up to speed on the state of video marketing and to teach you how to start leveraging this powerful content / channel to seriously grow your business.

Video Marketing

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Does your website contain some of the most annoying elements that continuously drive visitors away?

If you’re not sure, then there’s a good chance that it does. I want to help you change that though.

In this article I am going to make you aware of the most common website pet peeves, explain why they’re bad for your site and give you some guidance on how to fix or replace them.

Website Pet Peeves

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