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What Does an Effective Content Marketing Campaign Look Like?

If you’re struggling to understand or implement an effective content marketing campaign, then this article is for you. Learn what the core components of content marketing are and how they can be applied to a detailed example that you can use as a guide to start your campaign.

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#imNEWS: Improved Google Images Data in Google Analytics

If you’re tired of guessing how much traffic your website gets from Google Images, then you’ll be happy to know that Google Analytics will start providing more clear, transparent data on this source traffic source. Learn about the update and how you can act on it to grow your business.

#imTOOLS: Make My Persona by HubSpot

If you like the idea of more efficient, more effective marketing campaigns, then you need to be defining your target audience….in detail. Use this free, handy persona building tool from HubSpot, called Make My Persona, to do just this. Learn more about the tool and how to use it here.

#imNEWS: Google Chrome Outs ‘Not Secure’ Websites

Google Chrome, the most widely used browser, has started to out “Not Secure” websites. Learn about how this is being displayed, why Google has made this move and how to get HTTPS implemented on your website so you don’t lose visitors.

#imTOOLS: SparkScore – Twitter Influence Measurement Tool

Stop basing your Twitter outreach efforts on just follower counts and start paying more attention to actual influence. SparkScore from SparkToro will help you do just this by giving you the true influence of the users you should be targeting. Learn more about this tool.

#imTOOLS: Wondersearch – Keyword Research Tool

Expand your keyword research process to identify all opportunities that could bring you better traffic and more conversions with this handy semantically related keyword research tool from Wondersearch. Learn more about the tool and how to work it into your toolbox.

#imNEWS: Instagram TV (IGTV) Launches to Take on YouTube

IGTV, Instagram’s competing product to YouTube, has launched. Learn what it is, why it’ll be incredibly important for your business and how to get started with it.

WordPress Content Management Best Practices You Need to Follow

Improve your site’s SEO, tracking, usability, conversion rate and more – just by starting to follow these WordPress content management best practices. You won’t find these categorized under sexy growth hacks, but you will see steady results if you stick to them.

#imNEWS: Reddit is Now the 3rd Most Popular Website in the US

Although it’s been around for over a decade, Reddit is just starting to hit the mainstream. Recently ranked as the 3rd most popular website on the Internet (in the US), Reddit might be something brands start taking seriously. Get our take on the recent ranking and what it might mean for your business.

#imTOOLS: PluginTests.com

WordPress plugins can often make or break a website. Take out the guesswork with this handy tool from PluginTests.com to, at the very least, make sure that the plugin you’re considering won’t break your WordPress website. Learn how to use it, when to use it and why it can be a necessary tool in your website management toolbox.

#imTOOLS: Facebook Sharing Debugger

Learn all about the Facebook Sharing Debugger to save yourself unnecessary stress and headache. We’ll help you understand what it is, when to use it and how to use it to ensure that your content is shared properly across the web.

#imTOOLS: Talk to Books by Google

Google released a new search engine, based on experimental AI, called Talk to Books. Learn what this is, how it works and how you might be able to apply it to your online marketing efforts.

Influencer Marketing: Creating a Successful Strategy for Your Small Business

Do you ever wonder why your Instagram feed is littered with celebrities promoting products you’ve never heard of? Welcome to the world of influencer marketing. More companies than ever are…

A Guide to User Experience Optimization: How to Keep & Convert Your Traffic

What’s more important, getting more people to your website or keeping / converting them once they get there? The correct answer is both. And fortunately you can tackle both challenges…

HTTPS Just Got Even More Important

Is your website still not using HTTPS? Whether you think that your site doesn’t need HTTPS, you don’t know how to make the change or you just don’t think this…

WordPress + WooCommerce Dominates

Is your eCommerce website powered by the most popular tools in the industry? If you’re not using WordPress + WooCommerce, then the answer is “No”. According to BuiltWith, WooCommerce powers 39% of…

Online Marketing with Artificial Intelligence

Have you thought about how artificial intelligence (i.e. robots) might impact your business in the coming months / years? I hope so, as the rise of artificial intelligence is undeniable in…

Big Changes Coming to Google AdWords to Benefit Local Businesses

Have you found it increasingly more difficult to get the right exposure for your local business in Google’s search results? If you’ve been employing a comprehensive local SEO strategy coupled with…

Google’s Rich Cards Announcement Makes Schema Support Even More Important

Do you want your website search results to display as prominently and visually appealing as possible? If you’re not sure how to answer that I am going to go ahead and…

Mobile Publishing Trends That Will Impact Your Online Marketing Strategy

Feeling overwhelmed with the latest technology, trends and tactics that relate to the growth of mobile? Most companies do, even ones with large teams dedicated to focusing on the company’s mobile strategy. As…

Facebook Instant Articles Available to All Publishers

Want to make your content more accessible on the world’s largest social network? I’m hoping that you’re nodding your head “yes” because you should. With almost 2B people using Facebook,…

Google Removes Sidebar Ads from SERPs

Are you trying to get exposure on the first page of Google’s search results? I’m guessing you are, as most individuals and companies would / should be. Unfortunately, hitting that…

Visual Storytelling for Internet Marketing: Where to Start

Are your prospects and customers not responding to your content marketing efforts? The issue might not be the substance or information you’re providing, but rather the format in which you’re…

WordPress Powers 25% of the Web

Do you still think that WordPress is just a blogging platform? Many people do. It’s become so much more though. The latest data from W3Techs reports that WordPress now powers…

Twitter Moments Dives Right Into the News Curation Game

Do you know how and where your target audience gets their news? You may not realize it, but many people get their news through Twitter. And, if your target audience…

Instagram Adds Support for Portrait and Landscape Photos

Tired of cropping your selfies to fit into the proverbial box that Instagram requires? If so, then you’ll be happy to hear that Instagram now allows portrait and landscape photos for…

Google Adds Tweets to Search Results

Has Twitter taken a back seat in your online marketing strategy? If so, then you might want to start thinking about how to integrate Twitter into your overall game plan. The…

The DOs and DON’Ts of Local Citations and Business Reviews

Is your local SEO lagging behind while hyper-local search queries and contextual search are becoming the norm? Improving your local SEO is about optimizing citations and garnering quality reviews for your…

Google Trends Launches Real-Time Rankings

How did one of our favorite online marketing tools get even better? By going real-time. Google Trends, one of the most resourceful (and free) online marketing tools available to everyone,…

Wearable Technology and Its Impact on Internet Marketing

Is your brand ready to leverage the boom of wearable technology? Wearable technology is already impacting the future of Internet marketing and thus, advertisers are investing resources to stay ahead…

Facebook Tips from Power User Robert Scoble

Have you grown tired of the content in your Facebook news feed? What if I told you that how YOU use Facebook is the reason for your discontent? In this…

New Google Update Focuses on Quality

Do you still think that Google can’t or won’t track the “quality” of a specific web page? Even though Google has been focusing on rewarding “quality” for quite some time…

Facebook Instant Articles Could Change How We Think About Digital Sharecropping

The majority of the content that you create for your brand or business should originate on your own website or blog, right? We certainly believe this to be the case….

Report: WordPress is Still the CMS of Choice

What content management system is powering your website? A safe guess would be WordPress. A recent report, polling over 250,000 businesses with websites, revealed some eye-popping stats about the popularity…

Video Marketing: Top Tips, Channels, Stats & More

Have you started to leverage video content to build your brand, promote your products and reach new customers? If not, then it’s time to take video content seriously and start…

Internet Marketing Humor Part 3

When it comes to advice, wiser words have never been spoken… “He who laughs, lasts.” This is why we’re keeping our Internet Marketing Humor series alive. Here’s Part 3 to…

Website Pet Peeves: How Guilty is Your Website?

Does your website contain some of the most annoying elements that continuously drive visitors away? If you’re not sure, then there’s a good chance that it does. I want to help…

18 Content Promotion Tactics You Should Not Be Skipping

Is your content, even the high quality stuff, failing to attract traffic or generate business for you? The solution to your problem is most likely some much needed, but often…

10 Step Persona Building Guide for More Effective Marketing

Are you frustrated with the lack of responses and results from your marketing efforts? Unless your marketing campaign results have hockey-sticked  over the past 12 months, then chances are that you’re…

Website Performance Tips to Survive a Tiered Internet

Is your website prepared for a two-tiered Internet? Chances are you’re not quite sure exactly what this means, but we don’t really expect you to….at least not yet. In this…

The Comprehensive Website Analysis Guide

When was the last time you truly analyzed your website from inside out to find opportunities for improvement? If we had to guess your answer is probably “I haven’t” or…

Online Marketing KPIs: Choosing, Tracking & Meeting the Right Ones

Are you setting and tracking the right metrics for your website and online marketing campaigns? You can’t make the right decisions about how and where to spend your time and…

Sitemap Tips: Planning, Implementing & Optimizing

If you had to guess what the most under-appreciated part of a website was what would you say? If your answer was “the sitemap”, then you deserve a pat on the back…

Building Alternative Traffic Sources: Why, Where & How

Are all of your online marketing efforts solely focused on getting traffic from Google? Before you find yourself on the wrong end of an algorithm update or SERP experiment you…