Do you still think that Google can’t or won’t track the “quality” of a specific web page?

Even though Google has been focusing on rewarding “quality” for quite some time now it is more apparent than ever that Google is set on weeding out low quality websites and content. It has been confirmed that the latest Google update, coined “The Quality Update” or “Phantom” is out to do just this.

Learn more about the update and who it affects with the official story below.

Google Quality UpdateEarlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.

Source: The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up

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The majority of the content that you create for your brand or business should originate on your own website or blog, right?

We certainly believe this to be the case. However, Facebook’s newest addition, called Facebook Instant Articles, could change how we all think about content creation and distribution.

Learn more about Facebook Instant Articles; how they will work, who they’re available to and how they will impact Facebook users (your customers) and publishers (you).

Facebook Instant ArticlesAssuaging publishers’ fears that Facebook would keep all the data, the social network will share analytics, and Instant Articles is compatible with popular audience measurement and attribution tools.

Source: Facebook Starts Hosting “Instant Articles” That Load Fast Yet Give Publishers Data And Revenue

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What content management system is powering your website?

A safe guess would be WordPress.

A recent report, polling over 250,000 businesses with websites, revealed some eye-popping stats about the popularity of WordPress. Check out the study to see which percentile you fall into.

WordPress is the CMS of choiceCodeGuard’s “State of the Web Report” found a large majority of its 250,000 SMB sites use WordPress over Joomla, Drupal and others.

Source: Report: 78.8% Of Site Owners Use WordPress For Content Management

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Have you started to leverage video content to build your brand, promote your products and reach new customers?

If not, then it’s time to take video content seriously and start thinking about how to integrate it into your online marketing strategy.

That’s the purpose of this article…to bring you completely up to speed on the state of video marketing and to teach you how to start leveraging this powerful content / channel to seriously grow your business.

Video Marketing

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Does your website contain some of the most annoying elements that continuously drive visitors away?

If you’re not sure, then there’s a good chance that it does. I want to help you change that though.

In this article I am going to make you aware of the most common website pet peeves, explain why they’re bad for your site and give you some guidance on how to fix or replace them.

Website Pet Peeves

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Is your content, even the high quality stuff, failing to attract traffic or generate business for you?

The solution to your problem is most likely some much needed, but often ignored content promotion.

In this article I am going to provide 18 content promotion tactics that you should not be skipping. These tactics, although not incredibly advanced, are crucial to making sure that your content gets seen.

Content Promotion

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Did you miss out on some of the best Internet marketing articles from this past year?

There were a ton of great marketing tips, hints and hacks published in 2014 and we like to think that some of ours made the list of the most useful ones. For that reason we have compiled a roundup of our own top Internet marketing articles for 2014 that we hope you find helpful.

Give them a read and try to implement at least one thing from these articles as you carry out your online marketing strategy in 2015.

List of Top Internet Marketing Articles from imFORZA (2014)

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Are you frustrated with the lack of responses and results from your marketing efforts?

Unless your marketing campaign results have hockey-sticked  over the past 12 months, then chances are that you’re missing a very important step – persona building.

In this article you will find a complete and detailed persona building guide to help yield better, longer-lasting results from your online marketing efforts.

Persona Building by imFORZA

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