Are your prospects and customers not responding to your content marketing efforts?

The issue might not be the substance or information you’re providing, but rather the format in which you’re delivering those messages. It’s probably time to start looking at visual storytelling as a medium for communicating your brand’s message.

Visual storytelling for Internet marketing is about captivating audiences with interesting tales in the same way filmmakers and novelists do. Arm yourself with this comprehensive guide before you start planning your next content marketing campaign. You might just start to see that needle move in the right direction.

Visual Storytelling for Internet Marketing

Read More

This past year was filled with some really detailed and actionable internet marketing articles. Did you happen to catch a few?

If not, then you should find this post helpful as I’ve rounded up some of our top internet marketing articles from 2015 and put them into one simple place for you. Consider this your holiday reading list. Instead of having to turn in a book report at the end though you get to try out some of the tips that I’ve written about to help grow your business.

So, check out the top 5 internet marketing articles of ours from this past year. You’ll be sure to find at least 7-10 actionable things you can do to get your marketing strategy on the right track in 2016.

Top imFORZA Internet Marketing Articles of 2015

Read More

Do you still think that WordPress is just a blogging platform?

Many people do. It’s become so much more though.

The latest data from W3Techs reports that WordPress now powers 1 in 4 websites on the web. Of all of the most popular content management systems, WordPress is the technology behind over 58% of them.

This tremendous growth is really no surprise as WordPress has become the most effective combination of ease of use, scalability, documentation and SEO capability. For these reasons, and many others, we have chosen WordPress as our CMS of choice and the one we use to build 99.9% of the websites that we design and develop here at imFORZA.

If you’re curious about the data, then definitely check out the report below to learn more.

WordPress Powers 1 in 4 Websites
One in four websites is now powered by WordPress.
Source: WordPress now powers 25% of the Web

Read More

Do you know how and where your target audience gets their news?

You may not realize it, but many people get their news through Twitter. And, if your target audience falls into the millennial generation, then it’s highly likely that your prospects and customers get the majority of their news from Twitter – at least initially.

Knowing this, Twitter (one of the largest media platforms in the world) has updated its mobile and desktop applications to include curated news for its users.

This new feature is called Twitter Moments and it could prove to be an incredible opportunity for marketers and brands. Twitter Moments is brand new and still rolling out, but we already see a massive opportunity for creative newsjackers and content marketers to leverage Twitter Moments for traffic and audience engagement.

Check out the full story below to learn more about Twitter Moments.

Twitter Moments

Source: Moments, the best of Twitter in an instant

Read More

Tired of cropping your selfies to fit into the proverbial box that Instagram requires?

If so, then you’ll be happy to hear that Instagram now allows portrait and landscape photos for all users.

The news below, announced by Instagram, states that the app will update its feed to accommodate photos that are portrait or landscape orientation.

For Instagram power users this opens up a ton of creative opportunities to use different types of images to show off their photography skills and/or products and services.

Instagram Adds Support for Portrait and Landscape Images

Source: Thinking Outside the Square: Support for Landscape and Portrait Formats on Instagram – Instagram Blog

Read More

Has Twitter taken a back seat in your online marketing strategy?

If so, then you might want to start thinking about how to integrate Twitter into your overall game plan.

The news below, announced by Google, states that Google will start including tweets into its search results for users on both its mobile app and desktop / web search results.

This means that your activity on Twitter could very well become an influential part of how you and your business is represented online.

Google Adds Tweets to Search Results

Source: Official Google Blog: Tweets take flight in the Google app

Read More

Is your local SEO lagging behind while hyper-local search queries and contextual search are becoming the norm?

Improving your local SEO is about optimizing citations and garnering quality reviews for your business online.

In this article I am going to help you leverage both opportunities and garner authority building trust signals in the most responsible ways possible. I’ll cover local citations, business reviews and testimonials and even give you actionable tips to properly earn, manage and use them.

Tips on Local Citations, Reviews & Testimonials

Read More

How did one of our favorite online marketing tools get even better?

By going real-time.

Google Trends, one of the most resourceful (and free) online marketing tools available to everyone, has finally brought real-time rankings to its popular search data. This update is incredibly useful as it allows marketers to stay on the forefront of breaking news and hot trends. With this data businesses can produce more timely, relevant content to attract new visitors and build loyal audiences.

To learn more about the latest updates, then check out the official announcement from Google below.

Google Trends Adds Real-Time Rankings for Popular Searches
Source: Official Google Blog

Read More

Is your brand ready to leverage the boom of wearable technology?

Wearable technology is already impacting the future of Internet marketing and thus, advertisers are investing resources to stay ahead of the curve.

To understand where the marketing industry is going with wearable tech, you need to understand where wearable technology came from, how the technology continues to evolve from novelty accessories to essential products integrated into daily life activities, and, from an agility standpoint, what is needed to see successful returns in this emerging advertising channel.

In this article, you’ll learn everything you need to know about wearable technology and how you, as a marketer, can leverage these advancements to grow your business.

Wearable Technology and Its Impact on Internet Marketing

Read More