Category: Local Search Marketing

Check out our collection of articles centered around local search marketing news, tips, advice and insights. All of the information we post is either based on the research we do on a daily basis and/or centered around the experience we have accumulated over the years as well.

If there’s something you can’t find or would like to see us post about, then just let us know by dropping us a line on Twitter @imFORZA.


Have you found it increasingly more difficult to get the right exposure for your local business in Google’s search results?

If you’ve been employing a comprehensive local SEO strategy coupled with an aggressive local advertising campaign, then you’re probably reaping the rewards of establishing a strong local presence on Google. However, if you are not doing either of these things then you can be certain that getting any type of exposure towards the top of Google’s desktop or mobile search results pages is going to be a long, expensive, arduous process.

On this front, Google has obviously realized the impact of mobile and the demand for timely local search results so they are going to make it a bit easier for local businesses to get much better positioning within mobile and map search results.

This news is very positive for all local businesses, especially those that heavily rely on having a strong presence in Google’s map search and mobile search results.

Big Changes Coming to Google AdWords to Benefit Local BusinessesSource: Google makes big changes to its ad products 

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This past year was filled with some really detailed and actionable internet marketing articles. Did you happen to catch a few?

If not, then you should find this post helpful as I’ve rounded up some of our top internet marketing articles from 2015 and put them into one simple place for you. Consider this your holiday reading list. Instead of having to turn in a book report at the end though you get to try out some of the tips that I’ve written about to help grow your business.

So, check out the top 5 internet marketing articles of ours from this past year. You’ll be sure to find at least 7-10 actionable things you can do to get your marketing strategy on the right track in 2016.

Top imFORZA Internet Marketing Articles of 2015

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Is your local SEO lagging behind while hyper-local search queries and contextual search are becoming the norm?

Improving your local SEO is about optimizing citations and garnering quality reviews for your business online.

In this article I am going to help you leverage both opportunities and garner authority building trust signals in the most responsible ways possible. I’ll cover local citations, business reviews and testimonials and even give you actionable tips to properly earn, manage and use them.

Tips on Local Citations, Reviews & Testimonials

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Did you miss out on some of the best Internet marketing articles from this past year?

There were a ton of great marketing tips, hints and hacks published in 2014 and we like to think that some of ours made the list of the most useful ones. For that reason we have compiled a roundup of our own top Internet marketing articles for 2014 that we hope you find helpful.

Give them a read and try to implement at least one thing from these articles as you carry out your online marketing strategy in 2015.

List of Top Internet Marketing Articles from imFORZA (2014)

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Are all of your online marketing efforts solely focused on getting traffic from Google?

Before you find yourself on the wrong end of an algorithm update or SERP experiment you need to make sure that your traffic sources are diversified across multiple channels.

In this article we are going to show you why, where and how to build alternative traffic sources so that your website is not at risk of losing the majority of its audience from one single source.

Alternative Traffic Sources

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Is a tight budget preventing you from marketing your business online?

If you have a business without the financial resources for anything outside of essential operating costs, then you probably answered ‘yes’ to this question.

Fortunately for you there are still ways to do effective Internet Marketing on a budget and we’re going to tell you how.

Internet Marketing on a Budget
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Have you not been able to get your local business to rank in the top spots for Google’s local search results?

You may be spending a lot of time working on these positions, but you may very well could be spending time and resources on the wrong strategies for your specific business.

To make the best use of your time we’ve put together a helpful infographic to show you how Google Places ranking factors differ per industry and how you can implement the best ones for your business.

Google Local Places Ranking Factors

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Are you skeptical about being able to keep up with that big company that pops up everywhere online? Do you think it’s impossible to gain online market share against your biggest competitors? If you’re a small to medium sized business, then chances are pretty good that you or your marketing team have expressed these feelings at some point.

In this article we are going to show you how to compete online against large companies and brands by finding, analyzing and recognizing opportunities to beat them.

How Small Business Can Compete Online

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Is your local business losing customers to your competitors down the street? Want to know how to quickly get more people into your local business? If your business is not easy to find in local search results or locally-based mobile apps, then you probably answered ‘yes’ to both of these questions.

In this article we are going to give you effective tips for local search success so that your business can earn, and keep, the customers that should be helping your business grow.

Local Search Optimization Tips

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