Business

Check out our collection of articles centered around general business marketing news, tips, advice and insights. All of the information we post is either based on the research we do on a daily basis and/or centered around the experience we have accumulated over the years as well.

If there’s something you can’t find or would like to see us post about, then just let us know by dropping us a line on Twitter @imFORZA.


#imTOOLS: Make My Persona by HubSpot

If you like the idea of more efficient, more effective marketing campaigns, then you need to be defining your target audience….in detail. Use this free, handy persona building tool from HubSpot, called Make My Persona, to do just this. Learn more about the tool and how to use it here.

10 Step Persona Building Guide for More Effective Marketing

Are you frustrated with the lack of responses and results from your marketing efforts? Unless your marketing campaign results have hockey-sticked  over the past 12 months, then chances are that you’re…

Online Marketing Tips for Successful Crowdfunding Campaigns [INFOGRAPHIC]

Looking to crowdfund your next project or product release? Before you plan your entire launch around a crowdfunding campaign you need to make sure that you have an online marketing…

Internet Marketing on a Budget

Is a tight budget preventing you from marketing your business online? If you have a business without the financial resources for anything outside of essential operating costs, then you probably…

Online Marketing Strategy Optimization: 5 Questions to Ask [INFOGRAPHIC]

When was the last time you took a step back to analyze your current online marketing strategy? What questions do you ask yourself to make sure you are getting the…

Just Saying Thank You

Having a hard time competing against other brands in your space? Worse yet, is your company unable to attract repeat business from the customers you once acquired? Whether you realize…

How to Compete Online Against Large Companies & Brands

Are you skeptical about being able to keep up with that big company that pops up everywhere online? Do you think it’s impossible to gain online market share against your…

6 Online Marketing Strategy Questions You MUST Answer

Are you finally getting around to planning out your online marketing strategy for the year? Or are you trying to re-strategize your existing online marketing plan? Before you do either…

How to Pick an Effective Call to Action

Why should your website visitors provide their informaiton or purchase something from you? Does your website clearly communicate what you want your visitors to do? We come across far too…

Online Reputation Management Tips

Are negative search results hurting your business? Does your company lack any presence in the search results at all? No matter what issues you face, having control of your online…

Pull Marketing vs Push Marketing

Does your business use push marketing or pull marketing? Are you aware of the difference and how it affects the growth of your business? In this article we are going…

Find Your Why, Grow Your Business

When was the last time someone else, particularly a prospect or client, asked you – Why do you do what you do? Or, even better, when was the last time…