Search Engine Optimization

Check out our collection of articles centered around search engine optimization news, tips, advice and insights. All of the information we post is either based on the research we do on a daily basis and/or centered around the experience we have accumulated over the years as well.

If there’s something you can’t find or would like to see us post about, then just let us know by dropping us a line on Twitter @imFORZA.


#imNEWS: Google Chrome Outs ‘Not Secure’ Websites

Google Chrome, the most widely used browser, has started to out “Not Secure” websites. Learn about how this is being displayed, why Google has made this move and how to get HTTPS implemented on your website so you don’t lose visitors.

#imTOOLS: Wondersearch – Keyword Research Tool

Expand your keyword research process to identify all opportunities that could bring you better traffic and more conversions with this handy semantically related keyword research tool from Wondersearch. Learn more about the tool and how to work it into your toolbox.

WordPress Content Management Best Practices You Need to Follow

Improve your site’s SEO, tracking, usability, conversion rate and more – just by starting to follow these WordPress content management best practices. You won’t find these categorized under sexy growth hacks, but you will see steady results if you stick to them.

A Guide to User Experience Optimization: How to Keep & Convert Your Traffic

What’s more important, getting more people to your website or keeping / converting them once they get there? The correct answer is both. And fortunately you can tackle both challenges…

Google’s Rich Cards Announcement Makes Schema Support Even More Important

Do you want your website search results to display as prominently and visually appealing as possible? If you’re not sure how to answer that I am going to go ahead and…

New Google Update Focuses on Quality

Do you still think that Google can’t or won’t track the “quality” of a specific web page? Even though Google has been focusing on rewarding “quality” for quite some time…

The Comprehensive Website Analysis Guide

When was the last time you truly analyzed your website from inside out to find opportunities for improvement? If we had to guess your answer is probably “I haven’t” or…

Sitemap Tips: Planning, Implementing & Optimizing

If you had to guess what the most under-appreciated part of a website was what would you say? If your answer was “the sitemap”, then you deserve a pat on the back…

Building Alternative Traffic Sources: Why, Where & How

Are all of your online marketing efforts solely focused on getting traffic from Google? Before you find yourself on the wrong end of an algorithm update or SERP experiment you…

Online Marketing Pickup Lines [COMIC]

Not sure what to say to that crush of yours that you’ve been wanting to ask out? Worry no more as we’ve done the heavy lifting for you. You’re sure…

Internet Marketing on a Budget

Is a tight budget preventing you from marketing your business online? If you have a business without the financial resources for anything outside of essential operating costs, then you probably…

25 Ways to Build Online Authority

Have you been building your authority online around the topics most relevant to your business?  We believe that online authority is more than just a new buzzword created around Google…

Online Marketing Strategy Optimization: 5 Questions to Ask [INFOGRAPHIC]

When was the last time you took a step back to analyze your current online marketing strategy? What questions do you ask yourself to make sure you are getting the…

How to Get Editorial Links from Authoritative Websites

Have you followed all of the SEO best practices, but just cannot seem to get those traffic increases you need? Have your link building efforts fallen short of producing any…

How to Compete Online Against Large Companies & Brands

Are you skeptical about being able to keep up with that big company that pops up everywhere online? Do you think it’s impossible to gain online market share against your…

6 Online Marketing Strategy Questions You MUST Answer

Are you finally getting around to planning out your online marketing strategy for the year? Or are you trying to re-strategize your existing online marketing plan? Before you do either…

Using Evergreen Content for Long-Term Results

Looking for new ways to use content to get results from your website? Do you have existing content that you want to get better results from? If you answered yes…

SEO After the Google Antitrust Settlement [INFOGRAPHIC]

Have you noticed that Google’s search results pages are not just text results anymore? Whether you have or not, Google has made a strong push to mix in more types…

Tips for Local Search Success

Is your local business losing customers to your competitors down the street? Want to know how to quickly get more people into your local business? If your business is not…

SEO Predictions for 2013 [INFOGRAPHIC]

Is your SEO strategy all planned out for 2013? Have you considered the possible changes and updates that 2013 may bring for SEO? Whether you’ve put together your marketing plan…

How NOT to Rank in Google

Is your website still not showing up on the first page of Google’s search results for its relevant key phrases? Or, are you stuck in that bottom spot on the…

How to Use Images for Online Marketing

Are you having a hard time writing more articles to market your business? Does the thought of trying to make a video make you scratch your head? There is another…

5 Tips for Better Content Marketing

Are you struggling to generate enough traffic to your website or blog? Or, perhaps you’re generating traffic, but it’s not the right type of traffic that you need to grow…

Online Reputation Management Tips

Are negative search results hurting your business? Does your company lack any presence in the search results at all? No matter what issues you face, having control of your online…

6 Tips for Effective Blog Posts

Are your blogging efforts not producing results or engagement as you expected? Are you losing motivation to keep blogging? Hang in there, these feelings are common and there are ways…

How to Optimize a Keyword Strategy for More Conversions

Are your online marketing efforts failing to yield actual leads or sales? Is your website traffic growing, but not your business? Your keyword strategy, amongst other things, may be the…

8 Simple Ideas for Effective Blog Articles

Are you all out of ideas for new blog articles? Are you not even sure what to start writing about for your new blog? We all get writer’s block at…

Actionable Internet Marketing Quotes

Sometimes we all need a little extra inspiration to keep us moving forward. Relevant, actionable quotes can provide this much needed inspiration – especially when they are specific to our…

How to Find an Internet Marketing Agency

Finding a reputable, responsive and results-oriented Internet Marketing agency does not have to be something you dread and should never be something you put off. If you know what you’re…

SEO for Startups

Do you have a new business that you’re looking to take online? Or perhaps your existing business is finally getting a proper website up to help it grow? Whether one…

Title Tag Optimization

One of the easiest, and most basic, on-page SEO steps is seemingly also one of the most overlooked and forgotten as well. We are referring to title tag optimization and…

Marketing Takeaways from Google’s Knowledge Graph

Have you ever wished you could find a quick fact right from a Google search without having to scour through multiple websites first? With the launch of Google’s Knowledge Graph…

8 SEO Stats That Are Hard to Ignore

Are you still not convinced that SEO is a worthwhile marketing investment? Even if you’ve been burned by ineffective SEO services in the past or don’t think you can afford…

What is SEO?

If you are trying to promote yourself, your product, your service, and/or your company online, then you are most likely familiar with the term SEO. Whether you consider yourself a…

What Type of SEO Client Are You?

If you have worked with an SEO agency, then you can be sure that you have been categorized as one of the following types of clients at some point –…

How to Leverage Google’s 2012 Search Updates

This week Google announced 40 new search improvements for February 2012. Instead of making you read through each one of them we thought it might be more helpful to simply highlight…

What is Inbound Marketing?

Outbound marketing, like cold calling to purchased lists or telemarketing, are gradually becoming obsolete and ineffective. Consumers are getting smarter and more savvy with how to find exactly what they…

Finding the Right SEO Strategy

Determining the right search engine optimization strategy, before implementation, very often means the difference between major success and definite failure. If you’re too aggressive you could attract the wrong attention…

How Much Does SEO Cost?

One of the most common questions we get asked is ‘How much does SEO cost?” Our answer, like that of many other SEO agencies and consultants, is usually ‘It depends’….

Website Migration Checklist

When you move your website to another platform / content management system, it is crucial that you go through the necessary checks and balances to ensure that your website does…

Can I Do SEO Myself?

If you own a website, then you have most likely asked yourself this question at some point, possibly multiple times. The answer to this common question is this: Yes, you…

Google Instant Search Questions and Answers

Every other Friday here at imFORZA, we hold an internal round table discussion about the latest news, tips and research that pops up during the week or month. Although we…