Search Engine Optimization

Check out our collection of articles centered around search engine optimization news, tips, advice and insights. All of the information we post is either based on the research we do on a daily basis and/or centered around the experience we have accumulated over the years as well.

If there’s something you can’t find or would like to see us post about, then just let us know by dropping us a line on Twitter @imFORZA.


Show me Search Engine Optimization

WordPress Content Management Best Practices You Need to Follow

Improve your site’s SEO, tracking, usability, conversion rate and more – just by starting to follow these WordPress content management best practices. You won’t find these categorized under sexy growth hacks, but you will see steady results if you stick to them.

A Guide to User Experience Optimization: How to Keep & Convert Your Traffic

What’s more important, getting more people to your website or keeping / converting them once they get there? The correct answer is both. And fortunately you can tackle both challenges…

The Comprehensive Website Analysis Guide

When was the last time you truly analyzed your website from inside out to find opportunities for improvement? If we had to guess your answer is probably “I haven’t” or…

Sitemap Tips: Planning, Implementing & Optimizing

If you had to guess what the most under-appreciated part of a website was what would you say? If your answer was “the sitemap”, then you deserve a pat on the back…

Building Alternative Traffic Sources: Why, Where & How

Are all of your online marketing efforts solely focused on getting traffic from Google? Before you find yourself on the wrong end of an algorithm update or SERP experiment you…

Internet Marketing on a Budget

Is a tight budget preventing you from marketing your business online? If you have a business without the financial resources for anything outside of essential operating costs, then you probably…

25 Ways to Build Online Authority

Have you been building your authority online around the topics most relevant to your business?  We believe that online authority is more than just a new buzzword created around Google…

Online Marketing Strategy Optimization: 5 Questions to Ask [INFOGRAPHIC]

When was the last time you took a step back to analyze your current online marketing strategy? What questions do you ask yourself to make sure you are getting the…

How to Get Editorial Links from Authoritative Websites

Have you followed all of the SEO best practices, but just cannot seem to get those traffic increases you need? Have your link building efforts fallen short of producing any…

How to Compete Online Against Large Companies & Brands

Are you skeptical about being able to keep up with that big company that pops up everywhere online? Do you think it’s impossible to gain online market share against your…

6 Online Marketing Strategy Questions You MUST Answer

Are you finally getting around to planning out your online marketing strategy for the year? Or are you trying to re-strategize your existing online marketing plan? Before you do either…

Using Evergreen Content for Long-Term Results

Looking for new ways to use content to get results from your website? Do you have existing content that you want to get better results from? If you answered yes…

How NOT to Rank in Google

Is your website still not showing up on the first page of Google’s search results for its relevant key phrases? Or, are you stuck in that bottom spot on the…

How to Use Images for Online Marketing

Are you having a hard time writing more articles to market your business? Does the thought of trying to make a video make you scratch your head? There is another…

5 Tips for Better Content Marketing

Are you struggling to generate enough traffic to your website or blog? Or, perhaps you’re generating traffic, but it’s not the right type of traffic that you need to grow…

Online Reputation Management Tips

Are negative search results hurting your business? Does your company lack any presence in the search results at all? No matter what issues you face, having control of your online…

6 Tips for Effective Blog Posts

Are your blogging efforts not producing results or engagement as you expected? Are you losing motivation to keep blogging? Hang in there, these feelings are common and there are ways…

How to Optimize a Keyword Strategy for More Conversions

Are your online marketing efforts failing to yield actual leads or sales? Is your website traffic growing, but not your business? Your keyword strategy, amongst other things, may be the…

8 Simple Ideas for Effective Blog Articles

Are you all out of ideas for new blog articles? Are you not even sure what to start writing about for your new blog? We all get writer’s block at…

Actionable Internet Marketing Quotes

Sometimes we all need a little extra inspiration to keep us moving forward. Relevant, actionable quotes can provide this much needed inspiration – especially when they are specific to our…

How to Find an Internet Marketing Agency

Finding a reputable, responsive and results-oriented Internet Marketing agency does not have to be something you dread and should never be something you put off. If you know what you’re…

SEO for Startups

Do you have a new business that you’re looking to take online? Or perhaps your existing business is finally getting a proper website up to help it grow? Whether one…

Marketing Takeaways from Google’s Knowledge Graph

Have you ever wished you could find a quick fact right from a Google search without having to scour through multiple websites first? With the launch of Google’s Knowledge Graph…

8 SEO Stats That Are Hard to Ignore

Are you still not convinced that SEO is a worthwhile marketing investment? Even if you’ve been burned by ineffective SEO services in the past or don’t think you can afford…

Website Migration Checklist

When you move your website to another platform / content management system, it is crucial that you go through the necessary checks and balances to ensure that your website does…

Can I Do SEO Myself?

If you own a website, then you have most likely asked yourself this question at some point, possibly multiple times. The answer to this common question is this: Yes, you…