What’s more important, getting more people to your website or keeping / converting them once they get there?
The correct answer is both. And fortunately you can tackle both challenges at the same time by focusing your efforts on one primary objective…user experience optimization.
In this article, I will explain what user experience really means, why it has become one of the top success metrics and how you can optimize your website’s user experience to bring and convert more visitors.
Are you ready to take your brand live?
I hope so because live video has taken off and it’s not waiting for anyone to catch up.
In this article I am going to compare four of the top live video platforms, share some real life examples of how they’re being leveraged and provide you with some specific tips on how to best integrate live video into your online marketing strategy.
It’s unfortunate, but it seems like every other business I talk to these days has been burned by an SEO agency or a website company at some point.
I don’t see this trend slowing down anytime soon either as the barriers for entry are still far too low, allowing unskilled digital agencies and freelancers to pass themselves off as professionals.
Since there doesn’t seem to be an end in sight I thought it was time to give businesses the tools, answers and insights needed to avoid these situations. These tips are all compiled below in my guide on 7 red flags to avoid with an Internet marketing company or website developer. Read it, learn it and use it and you will never be taken advantage of by another “expert” or “guru” in this industry again.
Do you want your website search results to display as prominently and visually appealing as possible?
If you’re not sure how to answer that I am going to go ahead and answer “Absolutely!” for you. The more your website’s search results stand out on a search results page, especially on mobile devices, the more likely it is that users will get to your website.
With Google’s Rich Cards release, your mobile search results now have an opportunity to grab the majority of click throughs. By ensuring that your website properly supports Schema markup you give your website a chance to showcase some very enticing search results.
Although this initial announcement is specific to mobile search results pages it could make its way to desktop search results as well. In other words, optimizing your website’s code to use / support Schema just became a much bigger priority.
Source: Official Google Webmaster Central Blog: Introducing rich cards
This past year was filled with some really detailed and actionable internet marketing articles. Did you happen to catch a few?
If not, then you should find this post helpful as I’ve rounded up some of our top internet marketing articles from 2015 and put them into one simple place for you. Consider this your holiday reading list. Instead of having to turn in a book report at the end though you get to try out some of the tips that I’ve written about to help grow your business.
So, check out the top 5 internet marketing articles of ours from this past year. You’ll be sure to find at least 7-10 actionable things you can do to get your marketing strategy on the right track in 2016.
Do you still think that Google can’t or won’t track the “quality” of a specific web page?
Even though Google has been focusing on rewarding “quality” for quite some time now it is more apparent than ever that Google is set on weeding out low quality websites and content. It has been confirmed that the latest Google update, coined “The Quality Update” or “Phantom” is out to do just this.
Learn more about the update and who it affects with the official story below.
Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.
Source: The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up
Did you miss out on some of the best Internet marketing articles from this past year?
There were a ton of great marketing tips, hints and hacks published in 2014 and we like to think that some of ours made the list of the most useful ones. For that reason we have compiled a roundup of our own top Internet marketing articles for 2014 that we hope you find helpful.
Give them a read and try to implement at least one thing from these articles as you carry out your online marketing strategy in 2015.
When was the last time you truly analyzed your website from inside out to find opportunities for improvement?
If we had to guess your answer is probably “I haven’t” or “I just ran it through a free tool awhile ago.” If we’re correct and your answer consisted of one of these statements, then you’re doing a disservice to your website and your business.
There’s a lot to learn from properly analyzing your website on a consistent basis and it doesn’t need to be an overwhelming thing for you.
In this comprehensive website analysis guide, you’ll learn what an analysis should consist of, how to perform your own or how to go about getting one from an expert. Most importantly, we’re going to explain how to understand the results and act on them to improve your website.
If you had to guess what the most under-appreciated part of a website was what would you say?
If your answer was “the sitemap”, then you deserve a pat on the back – and maybe a place on our team.
A website’s sitemap, or page structure, is commonly overlooked, hardly ever planned out and continues to get ignored when it comes to website and content development.
For these reasons we are going to help you understand why a good website sitemap is so important, how to plan one out and the best ways to implement an effective one for your website.