Category: Content Marketing

Check out our collection of articles centered around content marketing news, tips, advice and insights. All of the information we post is either based on the research we do on a daily basis and/or centered around the experience we have accumulated over the years as well.

If there’s something you can’t find or would like to see us post about, then just let us know by dropping us a line on Twitter @imFORZA.


Feeling overwhelmed with the latest technology, trends and tactics that relate to the growth of mobile?

Most companies do, even ones with large teams dedicated to focusing on the company’s mobile strategy.

As if you didn’t have enough on your plate, one thing you need to be making ample time for is the optimization of your website and its content for your mobile users.

In an effort to provide some support, this article will update you on the latest mobile trends (specifically related to publishing), explain how these affect your online marketing strategies and what steps you should take next. Conforming to these trends is quickly becoming a matter of survival, much as having a mobile-friendly site is no longer optional. I hope to leave you armed with the tools to prepare yourself for a publishing renaissance that could lead to a boom in traffic and engagement — or leave you out in the cold.

Mobile Publishing: Facebook Instant Articles, Apple News & Google AMP

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Want to make your content more accessible on the world’s largest social network?

I’m hoping that you’re nodding your head “yes” because you should. With almost 2B people using Facebook, most of those from a mobile device, your content needs to be quick loading and easy to access from the world’s largest social network.

The news below, announced by Facebook, is great news to publishers of all sizes.

With Facebook Instant Articles, Facebook users will have a much smoother, quicker experience accessing content from compatible websites. This is a must-have for any business or publisher looking to broaden the reach and effectiveness of their site’s content.

Facebook Instant Articles Available to All Publishers
Today at F8 we are officially opening the Instant Articles program to all publishers—of any type, any size, anywhere in the world.

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Are your prospects and customers not responding to your content marketing efforts?

The issue might not be the substance or information you’re providing, but rather the format in which you’re delivering those messages. It’s probably time to start looking at visual storytelling as a medium for communicating your brand’s message.

Visual storytelling for Internet marketing is about captivating audiences with interesting tales in the same way filmmakers and novelists do. Arm yourself with this comprehensive guide before you start planning your next content marketing campaign. You might just start to see that needle move in the right direction.

Visual Storytelling for Internet Marketing

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This past year was filled with some really detailed and actionable internet marketing articles. Did you happen to catch a few?

If not, then you should find this post helpful as I’ve rounded up some of our top internet marketing articles from 2015 and put them into one simple place for you. Consider this your holiday reading list. Instead of having to turn in a book report at the end though you get to try out some of the tips that I’ve written about to help grow your business.

So, check out the top 5 internet marketing articles of ours from this past year. You’ll be sure to find at least 7-10 actionable things you can do to get your marketing strategy on the right track in 2016.

Top imFORZA Internet Marketing Articles of 2015

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The majority of the content that you create for your brand or business should originate on your own website or blog, right?

We certainly believe this to be the case. However, Facebook’s newest addition, called Facebook Instant Articles, could change how we all think about content creation and distribution.

Learn more about Facebook Instant Articles; how they will work, who they’re available to and how they will impact Facebook users (your customers) and publishers (you).

Facebook Instant ArticlesAssuaging publishers’ fears that Facebook would keep all the data, the social network will share analytics, and Instant Articles is compatible with popular audience measurement and attribution tools.

Source: Facebook Starts Hosting “Instant Articles” That Load Fast Yet Give Publishers Data And Revenue

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Have you started to leverage video content to build your brand, promote your products and reach new customers?

If not, then it’s time to take video content seriously and start thinking about how to integrate it into your online marketing strategy.

That’s the purpose of this article…to bring you completely up to speed on the state of video marketing and to teach you how to start leveraging this powerful content / channel to seriously grow your business.

Video Marketing

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Is your content, even the high quality stuff, failing to attract traffic or generate business for you?

The solution to your problem is most likely some much needed, but often ignored content promotion.

In this article I am going to provide 18 content promotion tactics that you should not be skipping. These tactics, although not incredibly advanced, are crucial to making sure that your content gets seen.

Content Promotion

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Did you miss out on some of the best Internet marketing articles from this past year?

There were a ton of great marketing tips, hints and hacks published in 2014 and we like to think that some of ours made the list of the most useful ones. For that reason we have compiled a roundup of our own top Internet marketing articles for 2014 that we hope you find helpful.

Give them a read and try to implement at least one thing from these articles as you carry out your online marketing strategy in 2015.

List of Top Internet Marketing Articles from imFORZA (2014)

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When was the last time you truly analyzed your website from inside out to find opportunities for improvement?

If we had to guess your answer is probably “I haven’t” or “I just ran it through a free tool awhile ago.” If we’re correct and your answer consisted of one of these statements, then you’re doing a disservice to your website and your business.

There’s a lot to learn from properly analyzing your website on a consistent basis and it doesn’t need to be an overwhelming thing for you.

In this comprehensive website analysis guide, you’ll learn what an analysis should consist of, how to perform your own or how to go about getting one from an expert. Most importantly, we’re going to explain how to understand the results and act on them to improve your website.

Website Analysis

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