Content Marketing

Check out our collection of articles centered around content marketing news, tips, advice and insights. All of the information we post is either based on the research we do on a daily basis and/or centered around the experience we have accumulated over the years as well.

If there’s something you can’t find or would like to see us post about, then just let us know by dropping us a line on Twitter @imFORZA.


What Does an Effective Content Marketing Campaign Look Like?

If you’re struggling to understand or implement an effective content marketing campaign, then this article is for you. Learn what the core components of content marketing are and how they can be applied to a detailed example that you can use as a guide to start your campaign.

#imTOOLS: Make My Persona by HubSpot

If you like the idea of more efficient, more effective marketing campaigns, then you need to be defining your target audience….in detail. Use this free, handy persona building tool from HubSpot, called Make My Persona, to do just this. Learn more about the tool and how to use it here.

Influencer Marketing: Creating a Successful Strategy for Your Small Business

Do you ever wonder why your Instagram feed is littered with celebrities promoting products you’ve never heard of? Welcome to the world of influencer marketing. More companies than ever are…

Mobile Publishing Trends That Will Impact Your Online Marketing Strategy

Feeling overwhelmed with the latest technology, trends and tactics that relate to the growth of mobile? Most companies do, even ones with large teams dedicated to focusing on the company’s mobile strategy. As…

Facebook Instant Articles Available to All Publishers

Want to make your content more accessible on the world’s largest social network? I’m hoping that you’re nodding your head “yes” because you should. With almost 2B people using Facebook,…

Visual Storytelling for Internet Marketing: Where to Start

Are your prospects and customers not responding to your content marketing efforts? The issue might not be the substance or information you’re providing, but rather the format in which you’re…

Facebook Instant Articles Could Change How We Think About Digital Sharecropping

The majority of the content that you create for your brand or business should originate on your own website or blog, right? We certainly believe this to be the case….

Video Marketing: Top Tips, Channels, Stats & More

Have you started to leverage video content to build your brand, promote your products and reach new customers? If not, then it’s time to take video content seriously and start…

18 Content Promotion Tactics You Should Not Be Skipping

Is your content, even the high quality stuff, failing to attract traffic or generate business for you? The solution to your problem is most likely some much needed, but often…

The Comprehensive Website Analysis Guide

When was the last time you truly analyzed your website from inside out to find opportunities for improvement? If we had to guess your answer is probably “I haven’t” or…

Building Alternative Traffic Sources: Why, Where & How

Are all of your online marketing efforts solely focused on getting traffic from Google? Before you find yourself on the wrong end of an algorithm update or SERP experiment you…

Online Marketing Tips for Successful Crowdfunding Campaigns [INFOGRAPHIC]

Looking to crowdfund your next project or product release? Before you plan your entire launch around a crowdfunding campaign you need to make sure that you have an online marketing…

Internet Marketing on a Budget

Is a tight budget preventing you from marketing your business online? If you have a business without the financial resources for anything outside of essential operating costs, then you probably…

25 Ways to Build Online Authority

Have you been building your authority online around the topics most relevant to your business?  We believe that online authority is more than just a new buzzword created around Google…

Online Marketing Strategy Optimization: 5 Questions to Ask [INFOGRAPHIC]

When was the last time you took a step back to analyze your current online marketing strategy? What questions do you ask yourself to make sure you are getting the…

How to Compete Online Against Large Companies & Brands

Are you skeptical about being able to keep up with that big company that pops up everywhere online? Do you think it’s impossible to gain online market share against your…

How to Find, Curate & Create Effective Content

Are you interested in learning how to create effective content by leveraging information that’s already online? Would you like to learn how to curate useful content and use it to…

6 Online Marketing Strategy Questions You MUST Answer

Are you finally getting around to planning out your online marketing strategy for the year? Or are you trying to re-strategize your existing online marketing plan? Before you do either…

Using Evergreen Content for Long-Term Results

Looking for new ways to use content to get results from your website? Do you have existing content that you want to get better results from? If you answered yes…

Creating Better Content for Brand Consumers

Are you ready to implement a strategic content marketing plan this year? Or perhaps you have already been using content to market your business online, but have yet to see…

How to Use Images for Online Marketing

Are you having a hard time writing more articles to market your business? Does the thought of trying to make a video make you scratch your head? There is another…

5 Tips for Better Content Marketing

Are you struggling to generate enough traffic to your website or blog? Or, perhaps you’re generating traffic, but it’s not the right type of traffic that you need to grow…

6 Tips for Effective Blog Posts

Are your blogging efforts not producing results or engagement as you expected? Are you losing motivation to keep blogging? Hang in there, these feelings are common and there are ways…