Do you know how and where your target audience gets their news?
You may not realize it, but many people get their news through Twitter. And, if your target audience falls into the millennial generation, then it’s highly likely that your prospects and customers get the majority of their news from Twitter – at least initially.
Knowing this, Twitter (one of the largest media platforms in the world) has updated its mobile and desktop applications to include curated news for its users.
This new feature is called Twitter Moments and it could prove to be an incredible opportunity for marketers and brands. Twitter Moments is brand new and still rolling out, but we already see a massive opportunity for creative newsjackers and content marketers to leverage Twitter Moments for traffic and audience engagement.
Check out the full story below to learn more about Twitter Moments.
Source: Moments, the best of Twitter in an instant