Social Media Marketing

Check out our collection of articles centered around social media marketing news, tips, advice and insights. All of the information we post is either based on the research we do on a daily basis and/or centered around the experience we have accumulated over the years as well.

If there’s something you can’t find or would like to see us post about, then just let us know by dropping us a line on Twitter @imFORZA.

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#imTOOLS: SparkScore – Twitter Influence Measurement Tool

Stop basing your Twitter outreach efforts on just follower counts and start paying more attention to actual influence. SparkScore from SparkToro will help you do just this by giving you the true influence of the users you should be targeting. Learn more about this tool.

#imNEWS: Instagram TV (IGTV) Launches to Take on YouTube

IGTV, Instagram’s competing product to YouTube, has launched. Learn what it is, why it’ll be incredibly important for your business and how to get started with it.

#imNEWS: Reddit is Now the 3rd Most Popular Website in the US

Although it’s been around for over a decade, Reddit is just starting to hit the mainstream. Recently ranked as the 3rd most popular website on the Internet (in the US), Reddit might be something brands start taking seriously. Get our take on the recent ranking and what it might mean for your business.

#imTOOLS: Facebook Sharing Debugger

Learn all about the Facebook Sharing Debugger to save yourself unnecessary stress and headache. We’ll help you understand what it is, when to use it and how to use it to ensure that your content is shared properly across the web.

Influencer Marketing: Creating a Successful Strategy for Your Small Business

Do you ever wonder why your Instagram feed is littered with celebrities promoting products you’ve never heard of? Welcome to the world of influencer marketing. More companies than ever are…

Twitter Moments Dives Right Into the News Curation Game

Do you know how and where your target audience gets their news? You may not realize it, but many people get their news through Twitter. And, if your target audience…

Facebook Tips from Power User Robert Scoble

Have you grown tired of the content in your Facebook news feed? What if I told you that how YOU use Facebook is the reason for your discontent? In this…

Facebook Instant Articles Could Change How We Think About Digital Sharecropping

The majority of the content that you create for your brand or business should originate on your own website or blog, right? We certainly believe this to be the case….

10 Step Persona Building Guide for More Effective Marketing

Are you frustrated with the lack of responses and results from your marketing efforts? Unless your marketing campaign results have hockey-sticked  over the past 12 months, then chances are that you’re…

The Comprehensive Website Analysis Guide

When was the last time you truly analyzed your website from inside out to find opportunities for improvement? If we had to guess your answer is probably “I haven’t” or…

Building Alternative Traffic Sources: Why, Where & How

Are all of your online marketing efforts solely focused on getting traffic from Google? Before you find yourself on the wrong end of an algorithm update or SERP experiment you…

Online Marketing Tips for Successful Crowdfunding Campaigns [INFOGRAPHIC]

Looking to crowdfund your next project or product release? Before you plan your entire launch around a crowdfunding campaign you need to make sure that you have an online marketing…

Internet Marketing on a Budget

Is a tight budget preventing you from marketing your business online? If you have a business without the financial resources for anything outside of essential operating costs, then you probably…

25 Ways to Build Online Authority

Have you been building your authority online around the topics most relevant to your business?  We believe that online authority is more than just a new buzzword created around Google…

Online Marketing Strategy Optimization: 5 Questions to Ask [INFOGRAPHIC]

When was the last time you took a step back to analyze your current online marketing strategy? What questions do you ask yourself to make sure you are getting the…

Growing a Social Following from Scratch

Have you become skeptical on social media being a viable online marketing option? Have your current social media efforts fallen short of delivering any tangible results? If you’re starting from…

How to Compete Online Against Large Companies & Brands

Are you skeptical about being able to keep up with that big company that pops up everywhere online? Do you think it’s impossible to gain online market share against your…

6 Online Marketing Strategy Questions You MUST Answer

Are you finally getting around to planning out your online marketing strategy for the year? Or are you trying to re-strategize your existing online marketing plan? Before you do either…

How to Use Images for Online Marketing

Are you having a hard time writing more articles to market your business? Does the thought of trying to make a video make you scratch your head? There is another…

How to Prevent Insensitive Facebook Ads

Do you keep seeing Facebook ads from profiles of friends or family members that have passed away? We have and it’s not a great feeling. Unfortunately this is becoming more…

Online Reputation Management Tips

Are negative search results hurting your business? Does your company lack any presence in the search results at all? No matter what issues you face, having control of your online…

Does Your Business Need a Social Media Strategy?

Are you struggling to grasp the value of social media for your business? Has this forced you to push off any real social media efforts? If you’ve answered ‘yes’ to…

Social Media Design Cheat Sheet [INFOGRAPHIC]

Are you ready to start maximizing your social media efforts? If so, then a great place to start is to customize each of your social media accounts with a professional,…

Actionable Internet Marketing Quotes

Sometimes we all need a little extra inspiration to keep us moving forward. Relevant, actionable quotes can provide this much needed inspiration – especially when they are specific to our…

How to Find an Internet Marketing Agency

Finding a reputable, responsive and results-oriented Internet Marketing agency does not have to be something you dread and should never be something you put off. If you know what you’re…

Best Times to Post to Facebook and Twitter

Are you looking to get the most out of the time you spend posting updates to Facebook and Twitter? Unless your social media efforts are already fine-tuned and producing results…

Internet Marketing Humor Part 1

Truer words could not have been said than those of comedic artist, Mort Walker… “Seven days without laughter, makes one weak” In an effort to remind ourselves, and everyone else,…

Improved Connections Feature on LinkedIn

LinkedIn, the social network built specifically for professionals, continues to prove itself as a viable source for finding new business. Ever since the company went public back in May 2011…

Google+ for Business Use

Social media and marketing professionals have mixed opinions on the usefulness and success of Google’s new social media venture, Google+. Whether you fall on one side of the fence, or…

How to Prevent Pinterest Users from Pinning Images

Pinterest is the hottest thing in social media right now. The site is still primarily made up of a female user base, but males and companies are quickly flocking to…

What is Inbound Marketing?

Outbound marketing, like cold calling to purchased lists or telemarketing, are gradually becoming obsolete and ineffective. Consumers are getting smarter and more savvy with how to find exactly what they…

Social Media Cheat Sheet

Owning, running and/or managing a business is hard enough in itself. Couple those responsibilities with staying on top of the latest trends and technologies to properly market your business and…

7 Simple Social Marketing Tips

If you are an avid social media enthusiast then you are most likely familiar with the following tips already. If not, then check out these 7 Simple Social Marketing Tips…