Category: Social Media Marketing

Check out our collection of articles centered around social media marketing news, tips, advice and insights. All of the information we post is either based on the research we do on a daily basis and/or centered around the experience we have accumulated over the years as well.

If there’s something you can’t find or would like to see us post about, then just let us know by dropping us a line on Twitter @imFORZA.

Click Here to Access your FREE Social Media Calendar Template to get the most out of your social media accounts.

Have you ever been frustrated by the 140 character limit on Twitter?

Whether you’ve tried to share a marketing message for your brand / company or you just wanted to air your opinion about something you care about you’ve most likely felt the constraints of Twitter’s 140 character limit.

Well, say goodbye to those frustrations…

As of November 7, 2017, Twitter rolled out an update that allows Twitter users to tweet with up to 280 characters instead of the original 140.

The update, in its early stages of release seems to be a bit polarizing. Some users love it while others have expressed their discontent for the new character limit. Whether you personally like it or not, the update was pushed out for a reason – multiple reasons actually.

Twitter Updates to 280 Characters

Source: Tweeting Made Easier

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Do you ever wonder why your Instagram feed is littered with celebrities promoting products you’ve never heard of?

Welcome to the world of influencer marketing. More companies than ever are teaming up with celebrities, trending personalities and industry leaders to promote their products and gain recognition. However, many small businesses have been left out of the party.

How could a brand with a small customer base get the attention of a large audience?

How could a local business make a splash in a world of national influencers?

Small businesses don’t need to feel intimidated by influencer giants. It’s possible for a company of any size to take advantage of this marketing to grow its business. The key to success is strategy, planning, and knowing what is right for your brand.

In this article, I am going to break down influencer marketing and provide some real-life strategies and tips that you can use for your business, whether it’s large or small.

Influencer Marketing Strategy by imFORZA

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Are you ready to take your brand live?

I hope so because live video has taken off and it’s not waiting for anyone to catch up.

In this article I am going to compare four of the top live video platforms, share some real life examples of how they’re being leveraged and provide you with some specific tips on how to best integrate live video into your online marketing strategy.

Live Video Online Marketing Strategy

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Do you know how and where your target audience gets their news?

You may not realize it, but many people get their news through Twitter. And, if your target audience falls into the millennial generation, then it’s highly likely that your prospects and customers get the majority of their news from Twitter – at least initially.

Knowing this, Twitter (one of the largest media platforms in the world) has updated its mobile and desktop applications to include curated news for its users.

This new feature is called Twitter Moments and it could prove to be an incredible opportunity for marketers and brands. Twitter Moments is brand new and still rolling out, but we already see a massive opportunity for creative newsjackers and content marketers to leverage Twitter Moments for traffic and audience engagement.

Check out the full story below to learn more about Twitter Moments.

Twitter Moments

Source: Moments, the best of Twitter in an instant

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Have you grown tired of the content in your Facebook news feed?

What if I told you that how YOU use Facebook is the reason for your discontent?

In this article, I’m going to share some tips from one of the most prolific Facebook users that could help to turn your opinion of this massive social network right side up.

Facebook Tips

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The majority of the content that you create for your brand or business should originate on your own website or blog, right?

We certainly believe this to be the case. However, Facebook’s newest addition, called Facebook Instant Articles, could change how we all think about content creation and distribution.

Learn more about Facebook Instant Articles; how they will work, who they’re available to and how they will impact Facebook users (your customers) and publishers (you).

Facebook Instant ArticlesAssuaging publishers’ fears that Facebook would keep all the data, the social network will share analytics, and Instant Articles is compatible with popular audience measurement and attribution tools.

Source: Facebook Starts Hosting “Instant Articles” That Load Fast Yet Give Publishers Data And Revenue

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Did you miss out on some of the best Internet marketing articles from this past year?

There were a ton of great marketing tips, hints and hacks published in 2014 and we like to think that some of ours made the list of the most useful ones. For that reason we have compiled a roundup of our own top Internet marketing articles for 2014 that we hope you find helpful.

Give them a read and try to implement at least one thing from these articles as you carry out your online marketing strategy in 2015.

List of Top Internet Marketing Articles from imFORZA (2014)

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Are you frustrated with the lack of responses and results from your marketing efforts?

Unless your marketing campaign results have hockey-sticked  over the past 12 months, then chances are that you’re missing a very important step – persona building.

In this article you will find a complete and detailed persona building guide to help yield better, longer-lasting results from your online marketing efforts.

Persona Building by imFORZA

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When was the last time you truly analyzed your website from inside out to find opportunities for improvement?

If we had to guess your answer is probably “I haven’t” or “I just ran it through a free tool awhile ago.” If we’re correct and your answer consisted of one of these statements, then you’re doing a disservice to your website and your business.

There’s a lot to learn from properly analyzing your website on a consistent basis and it doesn’t need to be an overwhelming thing for you.

In this comprehensive website analysis guide, you’ll learn what an analysis should consist of, how to perform your own or how to go about getting one from an expert. Most importantly, we’re going to explain how to understand the results and act on them to improve your website.

Website Analysis

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