Do you ever wonder why your Instagram feed is littered with celebrities promoting products you’ve never heard of?
Welcome to the world of influencer marketing. More companies than ever are teaming up with celebrities, trending personalities and industry leaders to promote their products and gain recognition. However, many small businesses have been left out of the party.
How could a brand with a small customer base get the attention of a large audience?
How could a local business make a splash in a world of national influencers?
Small businesses don’t need to feel intimidated by influencer giants. It’s possible for a company of any size to take advantage of this marketing to grow its business. The key to success is strategy, planning, and knowing what is right for your brand.
In this article, I am going to break down influencer marketing and provide some real-life strategies and tips that you can use for your business, whether it’s large or small.