Have you just launched a new website that needs to build its online authority? Does your existing website a strong, diversified link portfolio to help it compete in the organic results?
If you are nodding your head to either of these questions, then a link building strategy needs to find its way into your marketing plan.
Fortunately for you, there are some quick and easy ways to build links to get you started – referred to as the low hanging fruit of link building.
Before you go getting all excited about building some links quickly and easily, there’s something you need to understand…
Just because we are going to provide some low hanging fruit doesn’t mean that your link building efforts should stop there. To make your website competitive online – and to get useful traffic from your links – you need to incorporate a diversified link building strategy.
Are we saying that the low hanging fruit is not going to help much?
What we’re saying is that you should not expect to rely on the low hanging fruit as you’re only source of backlinks as they will merely be a start for your website – and probably not incredibly effective on their own.
Coupling them with stronger links (like editorial links from authoritative websites) will strengthen your link profile, but let’s focus on the easy stuff first.
A comprehensive, effective SEO strategy has to include link building. More specifically, link building that brings a diverse set of quality backlinks that will accomplish any or all of the following objectives:
Link profiles made up of all different types of links from varying sources tend to help websites realize these results sooner than later.
This even includes easily attainable links that may not carry the same value as higher quality, more authoritative links.
Here are the varying types of “low hanging” links and how to get them…
Don’t overlook the link opportunities you may have available to you right under your nose. In other words, if your company has other websites or blogs, then consider cross-link strategy between them by using backlinks on deep, internal pages of each asset.
Although most social profile links are “no follow” links they can still provide some value and shouldn’t be ignored, especially since they are simple to get.
Much like social profile links, local business listing links are not going to provide much in terms of direct SEO value to your website. However, their other benefits make them necessary for any link profile especially with the increasing importance of having a strong local search presence.
Although not your conventional backlink, a link to a page or post on your site that gets shared via social media can be very beneficial for your website. On top of a few primary benefits, these shares are becoming even more valuable as they act as signals to the search engines that your content is popular or authoritative.
If so, then please share with everyone (including us) by leaving a COMMENT BELOW.
It wouldn’t be right to close out this article without reiterating the fact that the 5 easy types of links outlined above are not enough to help your website compete online.
They will help to build and diversify your website’s link profile, and may even bring some traffic increases, but you shouldn’t expect your website to grab that #1 spot in Google or Bing anytime soon with just these links.
Instead you should always be thinking about how to attain links that will build your authority, bring more traffic and lead to more conversions.
Expand your link building efforts to mix in these types of higher quality links for the best results:
If you’re not sure how or where to get these types of links, then we’d love to help.
Go ahead and hit the button below to schedule a consultation with one of our link building strategists to learn what strategy may be best for your business.
Need help starting or improving your link building strategy?