The Low Hanging Fruit of Link Building
Have you just launched a new website that needs to build its online authority? Does your existing website a strong, diversified link portfolio to help it compete in the organic results?
If you are nodding your head to either of these questions, then a link building strategy needs to find its way into your marketing plan.
Fortunately for you, there are some quick and easy ways to build links to get you started – referred to as the low hanging fruit of link building.
Are “Easy” Links Even Valuable?
Before you go getting all excited about building some links quickly and easily, there’s something you need to understand…
Just because we are going to provide some low hanging fruit doesn’t mean that your link building efforts should stop there. To make your website competitive online – and to get useful traffic from your links – you need to incorporate a diversified link building strategy.
Are we saying that the low hanging fruit is not going to help much?
What we’re saying is that you should not expect to rely on the low hanging fruit as you’re only source of backlinks as they will merely be a start for your website – and probably not incredibly effective on their own.
Coupling them with stronger links (like editorial links from authoritative websites) will strengthen your link profile, but let’s focus on the easy stuff first.
Easily Attainable Links and How to Get Them
A comprehensive, effective SEO strategy has to include link building. More specifically, link building that brings a diverse set of quality backlinks that will accomplish any or all of the following objectives:
- Drive relevant, useful traffic
- Establish credibility and popularity for your website / blog
- Contribute to an increase in web leads or online sales
Link profiles made up of all different types of links from varying sources tend to help websites realize these results sooner than later.
This even includes easily attainable links that may not carry the same value as higher quality, more authoritative links.
Here are the varying types of “low hanging” links and how to get them…
5 Types of Effective “Easy” Links to Grab
Web Asset Links
Don’t overlook the link opportunities you may have available to you right under your nose. In other words, if your company has other websites or blogs, then consider cross-link strategy between them by using backlinks on deep, internal pages of each asset.
- Keeps visitors within your owned / managed web properties
- Passes established link authority to newer, weaker web pages
- Blog post linked to marketing site landing page or about page
- Marketing site landing page linked to a relevant blog article / quote
- Don’t link keywords in your blog posts or website pages to one another just for the sake of link building
- Place links that make sense and that provide your visitors with a good experience
Social Profile Links
Although most social profile links are “no follow” links they can still provide some value and shouldn’t be ignored, especially since they are simple to get.
- Prevents others from using your brand / company name
- Creates a more natural mix of “do follow” and “no follow” links
- Use a service like Knowem or NameChk to get help finding and creating these profiles
- Don’t create duplicate profiles (management of these will drive you crazy)
- Try to individualize / customize the more popular profiles in the instance that someone may actually come across them
- Cross-link these profiles to one another
Local Business Listing Links
Much like social profile links, local business listing links are not going to provide much in terms of direct SEO value to your website. However, their other benefits make them necessary for any link profile especially with the increasing importance of having a strong local search presence.
- Drives relevant, qualified traffic to your website
- Adds credibility to your business (assuming you have a good website) to visitors researching your products / services
- Listings can rank alongside your website in search results
- Use a service like Yext or GetListed to find and complete your local listings
- Add some unique information to each (as opposed to using the same company bio for example across multiple ones) so that each particular listing is tailored to the audience of the listings’ website.
- Use as many photos as you’re allowed (people love photos)
Press Release Links
- Drives traffic to the referenced website / blog
- Increases important brand mentions in the search engines
- Can help very long-tailed phrases to get indexed and ranked quickly in Google News
- Don’t put out a press release every week, reserve them for something that’s actually newsworthy
- Stick with just 1 link for every 100 words in each press release
- Make the press release as factual and objective as possible to encourage sharing and linking from those that see it
Social Share / Mention Links
Although not your conventional backlink, a link to a page or post on your site that gets shared via social media can be very beneficial for your website. On top of a few primary benefits, these shares are becoming even more valuable as they act as signals to the search engines that your content is popular or authoritative.
- Brings visitors to the content being shared
- Helps to build a strong social following
- Indirectly and directly helps to improve rankings
- Facebook Likes, Shares and Comments
- Twitter Tweets, Retweets and Favorites
- Google Plus +1’s and Shares
- LinkedIn Shares
- Pinterest Pins and Repins
- YouTube Likes and Comments
- Make your content easy to share for your visitors by using social media action buttons (not profile links)
- Implement Open Graph and Structured Data throughout your website to control how your content is previewed when it is shared
- Engage your social media followers to encourage more sharing
Did we miss any “easy” links that you’ve found to be effective?
If so, then please share with everyone (including us) by leaving a COMMENT BELOW.
Easy Link Building Can Be Effective, but It’s Not Enough
It wouldn’t be right to close out this article without reiterating the fact that the 5 easy types of links outlined above are not enough to help your website compete online.
They will help to build and diversify your website’s link profile, and may even bring some traffic increases, but you shouldn’t expect your website to grab that #1 spot in Google or Bing anytime soon with just these links.
Instead you should always be thinking about how to attain links that will build your authority, bring more traffic and lead to more conversions.
Expand your link building efforts to mix in these types of higher quality links for the best results:
- Editorial links
- .edu and .gov links
- Deep anchor text, brand and non-anchor text links from relevant articles
If you’re not sure how or where to get these types of links, then we’d love to help.
Go ahead and hit the button below to schedule a consultation with one of our link building strategists to learn what strategy may be best for your business.
Need help starting or improving your link building strategy?