News

Check out our collection of articles centered around the latest news in online marketing and/or web development. All of the information we post is either based on the research we do on a daily basis and/or centered around the experience we have accumulated over the years as well.

If there’s something you can’t find or would like to see us post about, then just let us know by dropping us a line on Twitter @imFORZA.


#imNEWS: Improved Google Images Data in Google Analytics

If you’re tired of guessing how much traffic your website gets from Google Images, then you’ll be happy to know that Google Analytics will start providing more clear, transparent data on this source traffic source. Learn about the update and how you can act on it to grow your business.

#imNEWS: Google Chrome Outs ‘Not Secure’ Websites

Google Chrome, the most widely used browser, has started to out “Not Secure” websites. Learn about how this is being displayed, why Google has made this move and how to get HTTPS implemented on your website so you don’t lose visitors.

#imNEWS: Instagram TV (IGTV) Launches to Take on YouTube

IGTV, Instagram’s competing product to YouTube, has launched. Learn what it is, why it’ll be incredibly important for your business and how to get started with it.

#imNEWS: Reddit is Now the 3rd Most Popular Website in the US

Although it’s been around for over a decade, Reddit is just starting to hit the mainstream. Recently ranked as the 3rd most popular website on the Internet (in the US), Reddit might be something brands start taking seriously. Get our take on the recent ranking and what it might mean for your business.

#imTOOLS: Talk to Books by Google

Google released a new search engine, based on experimental AI, called Talk to Books. Learn what this is, how it works and how you might be able to apply it to your online marketing efforts.

HTTPS Just Got Even More Important

Is your website still not using HTTPS? Whether you think that your site doesn’t need HTTPS, you don’t know how to make the change or you just don’t think this…

Big Changes Coming to Google AdWords to Benefit Local Businesses

Have you found it increasingly more difficult to get the right exposure for your local business in Google’s search results? If you’ve been employing a comprehensive local SEO strategy coupled with…

Google’s Rich Cards Announcement Makes Schema Support Even More Important

Do you want your website search results to display as prominently and visually appealing as possible? If you’re not sure how to answer that I am going to go ahead and…

Facebook Instant Articles Available to All Publishers

Want to make your content more accessible on the world’s largest social network? I’m hoping that you’re nodding your head “yes” because you should. With almost 2B people using Facebook,…

Google Removes Sidebar Ads from SERPs

Are you trying to get exposure on the first page of Google’s search results? I’m guessing you are, as most individuals and companies would / should be. Unfortunately, hitting that…

WordPress Powers 25% of the Web

Do you still think that WordPress is just a blogging platform? Many people do. It’s become so much more though. The latest data from W3Techs reports that WordPress now powers…

Twitter Moments Dives Right Into the News Curation Game

Do you know how and where your target audience gets their news? You may not realize it, but many people get their news through Twitter. And, if your target audience…

Instagram Adds Support for Portrait and Landscape Photos

Tired of cropping your selfies to fit into the proverbial box that Instagram requires? If so, then you’ll be happy to hear that Instagram now allows portrait and landscape photos for…

Google Adds Tweets to Search Results

Has Twitter taken a back seat in your online marketing strategy? If so, then you might want to start thinking about how to integrate Twitter into your overall game plan. The…

Google Trends Launches Real-Time Rankings

How did one of our favorite online marketing tools get even better? By going real-time. Google Trends, one of the most resourceful (and free) online marketing tools available to everyone,…

New Google Update Focuses on Quality

Do you still think that Google can’t or won’t track the “quality” of a specific web page? Even though Google has been focusing on rewarding “quality” for quite some time…

Facebook Instant Articles Could Change How We Think About Digital Sharecropping

The majority of the content that you create for your brand or business should originate on your own website or blog, right? We certainly believe this to be the case….

Report: WordPress is Still the CMS of Choice

What content management system is powering your website? A safe guess would be WordPress. A recent report, polling over 250,000 businesses with websites, revealed some eye-popping stats about the popularity…

Internet Marketing Humor Part 3

When it comes to advice, wiser words have never been spoken… “He who laughs, lasts.” This is why we’re keeping our Internet Marketing Humor series alive. Here’s Part 3 to…

SEO After the Google Antitrust Settlement [INFOGRAPHIC]

Have you noticed that Google’s search results pages are not just text results anymore? Whether you have or not, Google has made a strong push to mix in more types…

An Inside Look at the Launch of the New imFORZA Website

Everyday we get the opportunity to help businesses build their online presence, whether it be through creating a new website or implementing an online marketing strategy. There is not much…

Internet Marketing Humor Part 2

We thought it would be fitting to kick off Part 2 of our Internet Marketing Humor series with a joke that many web developers, online marketers and social media enthusiasts…

Marketing Takeaways from Google’s Knowledge Graph

Have you ever wished you could find a quick fact right from a Google search without having to scour through multiple websites first? With the launch of Google’s Knowledge Graph…

Internet Marketing Humor Part 1

Truer words could not have been said than those of comedic artist, Mort Walker… “Seven days without laughter, makes one weak” In an effort to remind ourselves, and everyone else,…

What To Learn from Twitter’s Acquisition of Posterous

Posterous, one of the more popular and widely used micro-blogging platforms, has been acquired by Twitter. The platform, and the people, behind Posterous helped it to establish millions of users…

How to Leverage Google’s 2012 Search Updates

This week Google announced 40 new search improvements for February 2012. Instead of making you read through each one of them we thought it might be more helpful to simply highlight…

Letter from the CEO

With 2010 behind us, I wanted to take this opportunity to send out a genuine “Thank You” to all of the customers, partners, vendors, team members, friends and family of…