Category: Paid Search Marketing

Check out our collection of articles centered around paid search marketing news, tips, advice and insights. All of the information we post is either based on the research we do on a daily basis and/or centered around the experience we have accumulated over the years as well.

If there’s something you can’t find or would like to see us post about, then just let us know by dropping us a line on Twitter @imFORZA.

Do you ever wonder why your Instagram feed is littered with celebrities promoting products you’ve never heard of?

Welcome to the world of influencer marketing. More companies than ever are teaming up with celebrities, trending personalities and industry leaders to promote their products and gain recognition. However, many small businesses have been left out of the party.

How could a brand with a small customer base get the attention of a large audience?

How could a local business make a splash in a world of national influencers?

Small businesses don’t need to feel intimidated by influencer giants. It’s possible for a company of any size to take advantage of this marketing to grow its business. The key to success is strategy, planning, and knowing what is right for your brand.

In this article, I am going to break down influencer marketing and provide some real-life strategies and tips that you can use for your business, whether it’s large or small.

Influencer Marketing Strategy by imFORZA

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Have you found it increasingly more difficult to get the right exposure for your local business in Google’s search results?

If you’ve been employing a comprehensive local SEO strategy coupled with an aggressive local advertising campaign, then you’re probably reaping the rewards of establishing a strong local presence on Google. However, if you are not doing either of these things then you can be certain that getting any type of exposure towards the top of Google’s desktop or mobile search results pages is going to be a long, expensive, arduous process.

On this front, Google has obviously realized the impact of mobile and the demand for timely local search results so they are going to make it a bit easier for local businesses to get much better positioning within mobile and map search results.

This news is very positive for all local businesses, especially those that heavily rely on having a strong presence in Google’s map search and mobile search results.

Big Changes Coming to Google AdWords to Benefit Local BusinessesSource: Google makes big changes to its ad products 

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Are you trying to get exposure on the first page of Google’s search results?

I’m guessing you are, as most individuals and companies would / should be. Unfortunately, hitting that first page is going to get a lot more difficult…even if you’re paying for ads.

The news below, announced by Search Engine Land and confirmed by Google, finds Google simplifying their search results pages by removing the right hand sidebar ads (aka gutter ads).

This means that there are now even less opportunities above the fold to get exposure on a search results page. In addition, this makes the top 3 ad spots, any top local search results and any top organic search results even more valuable.

Google Removes Sidebar Ads

Source: Google Removes Right Hand Sidebar Ads – Search Engine Journal

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Did you miss out on some of the best Internet marketing articles from this past year?

There were a ton of great marketing tips, hints and hacks published in 2014 and we like to think that some of ours made the list of the most useful ones. For that reason we have compiled a roundup of our own top Internet marketing articles for 2014 that we hope you find helpful.

Give them a read and try to implement at least one thing from these articles as you carry out your online marketing strategy in 2015.

List of Top Internet Marketing Articles from imFORZA (2014)

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Are all of your online marketing efforts solely focused on getting traffic from Google?

Before you find yourself on the wrong end of an algorithm update or SERP experiment you need to make sure that your traffic sources are diversified across multiple channels.

In this article we are going to show you why, where and how to build alternative traffic sources so that your website is not at risk of losing the majority of its audience from one single source.

Alternative Traffic Sources

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Is a tight budget preventing you from marketing your business online?

If you have a business without the financial resources for anything outside of essential operating costs, then you probably answered ‘yes’ to this question.

Fortunately for you there are still ways to do effective Internet Marketing on a budget and we’re going to tell you how.

Internet Marketing on a Budget
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Are you skeptical about being able to keep up with that big company that pops up everywhere online? Do you think it’s impossible to gain online market share against your biggest competitors? If you’re a small to medium sized business, then chances are pretty good that you or your marketing team have expressed these feelings at some point.

In this article we are going to show you how to compete online against large companies and brands by finding, analyzing and recognizing opportunities to beat them.

How Small Business Can Compete Online

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Do you need a quick, reliable way to drive more traffic to your website? Are you interested in some options outside of Google AdWords to do so? Whether you’re running tests, launching a product or ramping up for seasonal demand, having some options to drive traffic can be very valuable to your business.

In this article we are going to provide you with some online advertising options – besides Google AdWords – to drive more traffic to your website, blog or landing page.

Online Advertising Options

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Do you keep seeing Facebook ads from profiles of friends or family members that have passed away? We have and it’s not a great feeling. Unfortunately this is becoming more common as more advertisers jump onto Facebook, but there is a way to prevent this.

In this article, we are going to educate you on why you get suggestions or sponsored stories from profiles of those that have passed and how you can help to prevent Facebook from showing these ads to you or your friends in the first place.

Insensitive Facebook Ads

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