Category: Paid Search Marketing

Check out our collection of articles centered around paid search marketing news, tips, advice and insights. All of the information we post is either based on the research we do on a daily basis and/or centered around the experience we have accumulated over the years as well.

If there’s something you can’t find or would like to see us post about, then just let us know by dropping us a line on Twitter @imFORZA.


Did you miss out on some of the best Internet marketing articles from this past year?

There were a ton of great marketing tips, hints and hacks published in 2014 and we like to think that some of ours made the list of the most useful ones. For that reason we have compiled a roundup of our own top Internet marketing articles for 2014 that we hope you find helpful.

Give them a read and try to implement at least one thing from these articles as you carry out your online marketing strategy in 2015.

List of Top Internet Marketing Articles from imFORZA (2014)

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Are all of your online marketing efforts solely focused on getting traffic from Google?

Before you find yourself on the wrong end of an algorithm update or SERP experiment you need to make sure that your traffic sources are diversified across multiple channels.

In this article we are going to show you why, where and how to build alternative traffic sources so that your website is not at risk of losing the majority of its audience from one single source.

Alternative Traffic Sources

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Is a tight budget preventing you from marketing your business online?

If you have a business without the financial resources for anything outside of essential operating costs, then you probably answered ‘yes’ to this question.

Fortunately for you there are still ways to do effective Internet Marketing on a budget and we’re going to tell you how.

Internet Marketing on a Budget
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Are you skeptical about being able to keep up with that big company that pops up everywhere online? Do you think it’s impossible to gain online market share against your biggest competitors? If you’re a small to medium sized business, then chances are pretty good that you or your marketing team have expressed these feelings at some point.

In this article we are going to show you how to compete online against large companies and brands by finding, analyzing and recognizing opportunities to beat them.

How Small Business Can Compete Online

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Do you need a quick, reliable way to drive more traffic to your website? Are you interested in some options outside of Google AdWords to do so? Whether you’re running tests, launching a product or ramping up for seasonal demand, having some options to drive traffic can be very valuable to your business.

In this article we are going to provide you with some online advertising options – besides Google AdWords –  to drive more traffic to your website, blog or landing page.

Online Advertising Options

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Do you keep seeing Facebook ads from profiles of friends or family members that have passed away? We have and it’s not a great feeling. Unfortunately this is becoming more common as more advertisers jump onto Facebook, but there is a way to prevent this.

In this article, we are going to educate you on why you get suggestions or sponsored stories from profiles of those that have passed and how you can help to prevent Facebook from showing these ads to you or your friends in the first place.

Insensitive Facebook Ads

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Do you have an agency running your pay per click campaigns, but aren’t quite sure that they’re actually doing anything? Are you interested in knowing how to optimize a PPC campaign yourself? Whatever your situation may be, it’s important that you are educated on the topic to prevent wasting your marketing dollars.

In this article we are going to help to educate you on what is actually involved in PPC optimization so that you can make the best business decisions with your marketing budget.

PPC Optimization

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Do you know what the quickest, most consistent way to drive relevant traffic to your website is? If you guessed PPC (pay per click) marketing, then you guessed correctly.

In this article we are going to explain what pay per click marketing is exactly and how you can leverage it to effectively promote your services, no matter how big or small your business is.

Pay Per Click Marketing

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Finding a reputable, responsive and results-oriented Internet Marketing agency does not have to be something you dread and should never be something you put off. If you know what you’re looking for, then finding the perfect match for your business can be quick and easy.

In this article we are going to show you exactly what to look for and how to look for it to ensure that your next online marketing team is your best and last.

Internet Marketing Agency
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Whether you knew it or not, you have most likely clicked on Google’s paid advertisements at some point. These ads are strategically placed to entice visitors like you into clicking on them in hopes of finding the most relevant information related to your search. Google’s paid advertising system generates billions of ad revenue dollars for Google and its publishers for one main reason….it works.

As a business or individual looking to gain exposure for yourself online, knowing whether or not it will work for you ahead of time could save you hundreds, if not thousands, of marketing dollars. That said, we are going to help you determine if you should be using pay per click advertising to market your website by outlining some pre-qualifiers and also giving you real life examples of how pay per click advertising can really help a business grow.

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