Paid Search Marketing

Check out our collection of articles centered around paid search marketing news, tips, advice and insights. All of the information we post is either based on the research we do on a daily basis and/or centered around the experience we have accumulated over the years as well.

If there’s something you can’t find or would like to see us post about, then just let us know by dropping us a line on Twitter @imFORZA.


Influencer Marketing: Creating a Successful Strategy for Your Small Business

Do you ever wonder why your Instagram feed is littered with celebrities promoting products you’ve never heard of? Welcome to the world of influencer marketing. More companies than ever are…

Big Changes Coming to Google AdWords to Benefit Local Businesses

Have you found it increasingly more difficult to get the right exposure for your local business in Google’s search results? If you’ve been employing a comprehensive local SEO strategy coupled with…

Google Removes Sidebar Ads from SERPs

Are you trying to get exposure on the first page of Google’s search results? I’m guessing you are, as most individuals and companies would / should be. Unfortunately, hitting that…

Our Top Internet Marketing Articles (2014)

Did you miss out on some of the best Internet marketing articles from this past year? There were a ton of great marketing tips, hints and hacks published in 2014 and…

Building Alternative Traffic Sources: Why, Where & How

Are all of your online marketing efforts solely focused on getting traffic from Google? Before you find yourself on the wrong end of an algorithm update or SERP experiment you…

Internet Marketing on a Budget

Is a tight budget preventing you from marketing your business online? If you have a business without the financial resources for anything outside of essential operating costs, then you probably…

How to Compete Online Against Large Companies & Brands

Are you skeptical about being able to keep up with that big company that pops up everywhere online? Do you think it’s impossible to gain online market share against your…

Online Advertising Options to Drive More Traffic

Do you need a quick, reliable way to drive more traffic to your website? Are you interested in some options outside of Google AdWords to do so? Whether you’re running…

How to Prevent Insensitive Facebook Ads

Do you keep seeing Facebook ads from profiles of friends or family members that have passed away? We have and it’s not a great feeling. Unfortunately this is becoming more…

What is Involved in PPC Optimization?

Do you have an agency running your pay per click campaigns, but aren’t quite sure that they’re actually doing anything? Are you interested in knowing how to optimize a PPC…

What is PPC?

Do you know what the quickest, most consistent way to drive relevant traffic to your website is? If you guessed PPC (pay per click) marketing, then you guessed correctly. In…

How to Find an Internet Marketing Agency

Finding a reputable, responsive and results-oriented Internet Marketing agency does not have to be something you dread and should never be something you put off. If you know what you’re…

Pay Per Click Advertising: Should You Use It?

Whether you knew it or not, you have most likely clicked on Google’s paid advertisements at some point. These ads are strategically placed to entice visitors like you into clicking…