Have you noticed that Google’s search results pages are not just text results anymore? Whether you have or not, Google has made a strong push to mix in more types of search results (e.g. videos, images, maps, reviews) with its traditional text results.
This strategy has allowed Google to keep its users within its properties (e.g. Google+) to further capitalize on possible advertising opportunities. This direction continues to be great for Google, but many competitors looking to capture some of this market are feeling more “locked out” than ever.
In this article we are going to look at the one thing that could have prevented Google from continuing down this path – the FTC’s antitrust investigation into Google’s practices. In addition, we will look at SEO after the Google Antitrust Settlement. All of this in a easy-to-understand infographic.
Google Antitrust Settlement: Case Closed
On January 3, 2013, the Federal Trade Commission ended their nearly two year antitrust investigation into Google’s mobile and online search practices when Google agreed to change its business practices to resolve the FTC’s competition concerns.
This will make it possible for Google to feel unafraid to do what it wants in search innovation
Considered more of a ‘slap on the wrist’, this decision by the FTC basically allows Google to continue to integrate results for its web properties into its own search results to provide its users with the best experience possible. Even with this “win” for Google though there were some concessions Google had to make to appease the FTC.
Key Takeaways from Google’s Settlement
- Google will license some of its mobile device patents to smartphone, tablet and gaming device competitors
- Google will stop using snippets of content from other websites, like Yelp’s reviews, in its search results
- Google will adjust its online advertising platform so campaigns can be more easily managed on rival networks
- Google will NOT have to change its search formula, considered as the company’s most valuable property
What the Settlement Means for SEO
Google and SEO have become synonymous in most cases so it’s impossible to not talk about one without the other. As such, with this large investigation finally coming to an end we must look at the impacts of the settlement on SEO.
To better explain the future of SEO in the settlement’s wake we have constructed a helpful infographic.
Most importantly, use it to prepare or improve your SEO strategy so your business can grow as Google continues to evolve and dominate the search market. And if we left anything out or if you disagree with our insights, then we’d love to hear about it in the comments below.
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