Have you not been able to get your local business to rank in the top spots for Google’s local search results?
You may be spending a lot of time working on these positions, but you may very well could be spending time and resources on the wrong strategies for your specific business.
To make the best use of your time we’ve put together a helpful infographic to show you how Google Places ranking factors differ per industry and how you can implement the best ones for your business.
When was the last time you took a step back to analyze your current online marketing strategy? What questions do you ask yourself to make sure you are getting the most out of your efforts?
If you’re like most busy professionals or business owners, then we’d probably guess that it’s been quite some time since you took a good look at where you’ve been investing your time and effort.
To help we have put together a useful infographic outlining 5 questions to optimize your online marketing strategy.
Have you noticed that Google’s search results pages are not just text results anymore? Whether you have or not, Google has made a strong push to mix in more types of search results (e.g. videos, images, maps, reviews) with its traditional text results.
This strategy has allowed Google to keep its users within its properties (e.g. Google+) to further capitalize on possible advertising opportunities. This direction continues to be great for Google, but many competitors looking to capture some of this market are feeling more “locked out” than ever.
In this article we are going to look at the one thing that could have prevented Google from continuing down this path – the FTC’s antitrust investigation into Google’s practices. In addition, we will look at SEO after the Google Antitrust Settlement. All of this in a easy-to-understand infographic.
Is your SEO strategy all planned out for 2013? Have you considered the possible changes and updates that 2013 may bring for SEO? Whether you’ve put together your marketing plan already or not, you might want to consider what challenges and opportunities 2013 may present first.
In this post we would like to offer up our SEO predictions for 2013 in a data-driven, tip-filled infographic so you can stay ahead of the curve and make 2013 a successful year.
Are you ready to start maximizing your social media efforts?
If so, then a great place to start is to customize each of your social media accounts with a professional, memorable design.
In this post you will find a handy cheat sheet [infographic] for you, or your designer, to reference when branding your primary social media accounts.
If you have worked with an SEO agency, then you can be sure that you have been categorized as one of the following types of clients at some point – the vain client, the awkward client, the drama queen client and the perfect client. You have probably even shown characteristics that exist in each of these buckets – something we have all been guilty of as consumers at one time or another.
Social media and marketing professionals have mixed opinions on the usefulness and success of Google’s new social media venture, Google+. Whether you fall on one side of the fence, or the other, Google+ presents some compelling points that may just encourage you to give Google+ more consideration as an essential part of your social media marketing efforts.
We don’t consider ourselves to be heavily involved with Google+ just yet, but we are definitely noticing some of the benefits that other social networks are not offering yet. We encourage you to follow us on Google+ if you would like to get an idea of how we are currently using it for our business.
Outbound marketing, like cold calling to purchased lists or telemarketing, are gradually becoming obsolete and ineffective. Consumers are getting smarter and more savvy with how to find exactly what they are looking, which makes annoying, distracting advertisements much easier to miss or even ignore entirely.
Inbound marketing, where you are ultimately helping yourself to get found by people actively looking for services like yours, is quickly becoming the more effective way to get and keep new customers. Leads that are generated through inbound marketing methods, like search engine optimization and social media marketing, are proving to be far more qualified, thus providing higher returns on your marketing efforts.
To help further define what inbound marketing actually consists of, the creative team over at iMPACT Branding & Design put together this handy infographic to simplify one of the most effective ways to market your business.
Owning, running and/or managing a business is hard enough in itself. Couple those responsibilities with staying on top of the latest trends and technologies to properly market your business and you can quickly find yourself in over your head.
The daunting news is that there are more and more technologies and social media channels popping up every year, which are getting more difficult to ignore. The good news is that there are tons of excellent resources online to help point in the right direction. One thing is for certain, your business needs to have the proper online presence to continue growing and competing with others in your industry. Using social media channels like Facebook, Twitter and Google+ has become essential in developing an effective online marketing campaign.
Determining the right search engine optimization strategy, before implementation, very often means the difference between major success and definite failure.
If you’re too aggressive you could attract the wrong attention from the search engines. If you’re too conservative you will often feel like Sisyphus, always pushing a heavy boulder uphill.
One of the most common questions we get asked is ‘How much does SEO cost?” Our answer, like that of many other SEO agencies and consultants, is usually ‘It depends’.
There is really no guide or chart to give to customers that tells them exactly what they need to spend on SEO to see specific results. Without knowing more about the customer’s business, specifically their needs, wants and must-haves, it is not possible, or right, to just throw out search engine optimization costs. Estimates don’t help the customer make the best marketing and spending decisions for their business.