Do you know what the quickest, most consistent way to drive relevant traffic to your website is? If you guessed PPC (pay per click) marketing, then you guessed correctly.

In this article we are going to explain what pay per click marketing is exactly and how you can leverage it to effectively promote your services, no matter how big or small your business is.

Pay Per Click Marketing

Understanding the Basics of PPC

There are very few, if any, ways to spend a marketing budget while knowing exactly how every single penny was spent and what type of return was generated as a direct result. This advantage, along with many others, is associated with Paid Search Marketing – more specifically Pay Per Click (PPC).

It is important to understand the fundamental elements of paid search before deciding to integrate it into an online marketing strategy. To help explain it we have shared a short, digestible slide deck with you to outline the core principals of PPC as well as the components involved in implementing effective PPC campaigns.

The following training deck contains the following:

  • What is PPC?
  • Why is PPC Necessary?
  • What are the Key PPC Elements?
  • What is involved in PPC?
  • What’s the Future of PPC?

Having trouble viewing the presentation? View our PPC Training Deck here.

Additional Pay Per Click Marketing Resources

If you’re interested in learning PPC on your own, then be sure to check out these additional paid search marketing resources:

Useful PPC Articles

How PPC Ads Are Becoming More Important [INFOGRAPHIC]

Clicks from Sponsored Listings on Google Outnumber Organic Listings by nearly 2:1

© 2012 WordStream, Inc., a Search Engine Marketing tools company.

Getting Professional PPC Assistance

Running effective pay per click campaigns takes a lot of research, testing and optimization. Throwing a significant marketing budget at PPC without any hands-on experience is not something we recommend. If you’re looking to use PPC to start aggressively marketing your business online, but do not have any experience doing so, then we advise that you work with a professional team, like ours, to make sure every cent you spend is used effectively.

Ready to learn more about PPC? Or, would you like to hire our PPC experts?

Yes, Let’s Talk PPC.


Vinny La Barbera

I’ve been working in online marketing since 2000 and have helped thousands of companies improve their online presence and grow their business through better web / mobile design, development and online marketing.Learn more about me or follow me on Twitter, Facebook, Google+ or LinkedIn.

  • Pay Per Click advertising is not a replacement for SEO or nor other marketing and advertising mediums. PPC is a supplement to other channels despite the convenience of knowing your exact return on investment (ROI). On the flip side, PPC does not retain value. That is to say, when you stop spending budget on your campaign, you stop getting leads. No value added visibility is gained from the exercise.