What is SEO?

If you are trying to promote yourself, your product, your service, and/or your company online, then you are most likely familiar with the term SEO. Whether you consider yourself a complete novice or a seasoned expert, reviewing the fundamentals and basics of SEO is always helpful.

The following training deck we put together contains the following:

  • What is SEO?
  • Why is SEO important?
  • What are the key SEO signals?
  • Where to focus your SEO?
  • What is involved in SEO?
  • What is the future of SEO?

Explaining What SEO is All About

Having trouble viewing the presentation? View our SEO Training Deck here.

Additional SEO Resources

If you’re looking for more information on search engine optimmization, then check out some of these additional resources:

Matt Cutts on where your SEO efforts should be focused

Useful SEO Articles

If you are looking for any more specific information or would prefer to speak with one of our SEO consultants, then we would love to speak with you.

Vinny La Barbera

I’ve been working in online marketing since 2000 and have helped thousands of companies improve their online presence and grow their business through better web / mobile design, development and online marketing.Learn more about me or follow me on Twitter, Facebook, Google+ or LinkedIn.

  • Anirban Pathak

    Search Engine Optimization
    is the process of improving the visibility of a website on organic
    (“natural” or un-paid) search engine result pages (SERPs), by
    incorporating search engine friendly elements into a website. A successful
    search engine optimization campaign will have, as part of the improvements,
    carefully select, relevant, keywords which the on-page optimization will be
    designed to make prominent for search engine algorithms.