Ready to Stop Wasting Money on Paid Ads?
This 21-point master checklist provides the complete strategic and technical blueprint needed to launch and scale profitable paid advertising campaigns across any major platform.
Campaign Requirements Checklist
| ✓ | Item | Requirements & Examples | Status | Notes |
|---|---|---|---|---|
| 🎯 OBJECTIVES (Points 1-2) | ||||
| 1. Purpose | Define campaign goals: sales, leads, brand awareness, followers, subscribers, etc. | |||
| 2. KPIs | Set specific targets: 200% ROAS, $100 for every $10 spent, 50 leads, 1000 followers | |||
| 👥 AUDIENCE RESEARCH (Points 3-7) | ||||
| 3. Location | Geographic targeting: state, county, city, zip code, radius around address | |||
| 4. Age/Generation | Target age groups: 18-24, baby boomers, 65+, etc. | |||
| 5. Interests | Customer interests: luxury cars, home improvements, sports teams, hobbies | |||
| 6. Influencers | Who influences them: WSJ, celebrities, athletes, social platforms | |||
| 7. Media | Preferred content format: video, audio, images, text | |||
| 🔍 KEYWORD RESEARCH (Points 8-10) | ||||
| 8. Awareness | Brand recognition keywords for unfamiliar audiences | |||
| 9. Education | Research-stage keywords: comparisons, FAQs, case studies | |||
| 10. Conversion | Purchase-intent keywords: price, discount, sale, signup | |||
| 🎨 ASSETS (Points 11-15) | ||||
| 11. Logo Files | Brand-appropriate logo versions for recognition | |||
| 12. Images | Min. 5 landscape (1200×628) and 5 square (1200×1200) images | |||
| 13. Videos | 21-34 second videos, 9:16 for social, native-style content | |||
| 14. Ad Copy | Compelling phrases, promos, CTAs – min. 15 headlines, 5 descriptions | |||
| 15. Customer List | Email lists for lookalike audiences and remarketing | |||
| 🖥️ LANDING PAGE (Points 16-18) | ||||
| 16. Usability/Performance | Page load <3 seconds, mobile score >70, no annoying pop-ups | |||
| 17. Trust | Testimonials, awards, certifications, clear privacy policies | |||
| 18. Call-to-Action | Clear CTA, user-friendly forms (4 fields or less), obvious next steps | |||
| 📊 TRACKING & REPORTING (Points 19-21) | ||||
| 19. Pixel | Platform pixels installed, conversion events configured, server-side tracking | |||
| 20. Analytics | GA4 setup, conversion goals, enhanced e-commerce tracking | |||
| 21. CRM | HubSpot or similar, conversion syncing, attribution tracking | |||