Are your blogging efforts not producing results or engagement as you expected? Are you losing motivation to keep blogging? Hang in there, these feelings are common and there are ways to tweak your posts for better results.
In this article we are going to give you 6 actionable tips for effective blog posts – tips that will get your posts more exposure and better engagement from your readers.
What’s the Point of Blogging?
Whether you have never written a single blog post or you have written many, we’re willing to bet that this question has crossed your mind at some point…What’s the point of blogging? This was something that we thought about when we first started out with our blogging efforts, but has since become a faint memory.
We are HUGE proponents of incorporating effective blog posts into an online marketing plan. However, before you can start getting results from your blogging efforts you need to believe in the opportunities that exist from a solid strategy. To get you thinking positively about blogging we’d like to share some of the personal experiences we have had with our efforts and those of some of our most active blogging clients.
Top Reasons to Blog
- Build trust and respect with your prospects and customers
- Build trust and respect with your peers and competitors
- Help your website / blog rank higher in the organic results
- Retain your current customers by providing free online resources
- Give you content that can be re-purposed many times over
…all of which WILL lead to more business – if you stick with it!
Effective Blog Posting Tips
If you’ve read this far, then you obviously understand the benefits of effective blogging. To keep you motivated – and to help you start seeing results from your blog – we would like to share some actionable tips for effective blog posts. All of the tips listed below are ones that have made up some of the elements of our most effective blog posts – posts that have also helped to build our business.
Top Tips for Effective Blog Posts
Use a Great Title
The title of your blog post plays an unbelievably crucial role in its effectiveness. People love to scan titles – whether on Twitter, in search results or via their RSS reader – to select which articles they want to take time to read. If your title is too long, too vague or not something that people would search for, then the chance of it being seen or read diminishes tremendously.
Start with a Simple Introduction
If your title is the hook that initially grabs your readers, then your introduction is that first crank on the reel that starts to draw them in. A short, but well-written introduction can mean the difference between someone bouncing from your article within seconds of landing on it. Keep your introduction short, sweet and simple.
Provide Useful Content
The title and the introduction are essential to bring readers in, but the body of your article will determine whether or not your blog will actually deliver any results. If you cannot deliver content that provides solutions, useful information or creative angles on existing information, then your blog post will probably not be shared or commented on.
Optimize it for Visibility
Great content usually needs very little help to be seen and ranked by the search engines. However, with on-page optimization being so simple, there’s no reason why you can’t take a few minutes to improve your post to help search engines properly index and rank your article.
Make it Easy to Read
Even the best information will get missed if you do not make it easy for your readers to consume. Well-formatted posts will allow your readers to make it through your entire article and not miss those little gems that you almost buried in blocks of text.
End with a Strong Conclusion
Most poorly written blogs fail to properly conclude articles, which leaves the reader with little enticement to engage with it. Ending an article with a recap of the main takeaways will encourage the reader to save, share or comment on the article.
These may be common sense to many of you, but you’d be surprised by how many bloggers forget these little, but effective elements…
- Make it easy for readers to save and share your posts with social media action buttons (at the beginning and/or end of each post).
- Allow readers to leave comments easily with a commenting feature. We recommend Disqus.
Blog Your Way to More Business
There you have it….6 tips to effective blog posts. You don’t need to be an SEO expert, a web developer or a best-selling author (although these things never hurt) to start getting results from your blogging efforts.
Post consistently (2-3 times a week), implement the 6 tips provided above and talk passionately about your business and you WILL see results.
If you’re slow starter, have hit a road block or just need some help jump starting your blogging efforts, then we are always happy to help.
Do you need to speak with a blogging strategist to help you get started or to improve your existing efforts?