Do you have a sticky website? In other words, does your website have such good content or provide such a great experience for each user that it makes them want to stay / stick on it or better yet, complete a call to action?

Before you answer that perhaps a better question to pose is whether or not you even know if your website is actually sticky or not.

Answers to these questions are most definitely ones that you should be very familiar with as they will take part in determining whether or not your website actually generates results for you. Instead of trying to tackle all of them with you in this one post we are going to focus on one small, but largely important, metric that plays in factor in whether a website is sticky or not – Bounce Rate.

WHAT IS BOUNCE RATE?
Google defines bounce rate as…

The percentage of single page visits (i.e. visits in which the person left your website from the page they entered on). Bounce Rate is a measure of visit quality and a high Bounce Rate usually indicates that site entrance (landing) pages aren’t relevant to your visitors.

It is also important to know that Bounce Rate is a factor that Google looks at when ranking websites. If your website is irrelevant or fails to provide your users with a good experience, then Google does not want to be directing its users to your website.

One of our favorite analytics tools, KISS Metrics, produced a very handy infographic on Bounce Rate (click on the image to the right) to help demystify this increasingly important metric.

HOW DO YOU IMPROVE BOUNCE RATE?
One of the most effective ways to quickly improve your website’s bounce rate is to improve your website’s content. Each web page should have well-written, relevant content that is supported by images, videos, testimonials or credentials that give validity to your business and its claims.

A philosophy that we truly believe in is that every single page on your website should be able to stand as its own effective landing page. If you can pick out any page on your website (especially your main pages) that have high bounce rates and/or low conversion rates, then you can be sure that these pages are lacking some of these fundamentals items that are preventing them from being sticky or effective.

imFORZA specializes in Website Redesign work and we would love to help you fine tune your website, and thus, decrease your bounce rate. Schedule a free consultation with one of our experts today and start seeing noticeable results within a few days of the changes we implement for you or recommend to you.

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Vinny La Barbera

I’ve been working in online marketing since 2000 and have helped thousands of companies improve their online presence and grow their business through better web / mobile design, development and online marketing.Learn more about me or follow me on Twitter, Facebook, Google+ or LinkedIn.