Are you, or your boss, still not sold on SEO being a fundamental component of your marketing strategy?
If so, a complete understanding of the necessity and effectiveness of SEO may be lacking.
Instead of blaming yourself, your boss or someone else for not “getting it” yet we thought that presenting some common, but under-appreciated statistics may help. Get up to speed by learning these 8 SEO stats that are just too hard to ignore.
SEO is Not a Trend
Search engine optimization continues to be one of the most difficult things for the masses to understand when it comes to online marketing. Its technical aspects, ties to constant search engine updates and its blurred lines with social media, content development and website usability all add to this confusion.
With so many legitimate findings and case studies that prove the effectiveness of SEO one thing is certain….SEO is not a trend.
If you’re one of the many that still don’t clearly understand SEO yet, then we encourage you to check out these resources:
Benefits of SEO
You’re sure to find that a solid SEO strategy can help your business realize many, if not all, of the following benefits:
- Higher organic rankings
- More interested traffic
- Improved conversion rates from more relevant traffic
- Increased return visits due to ease of findability
- Heightened brand awareness
- Better website usability
Whether you’re marketing a brand new business or an old, established one you cannot ignore SEO these days. Those that do will quickly find themselves getting passed up by companies that have made SEO a priority in their marketing plans.
We’re sure that you’ve heard all of this before so instead of beating a dead horse we decided to round up some SEO stats that are sure to push you to action. You may not understand or believe how SEO works, but you cannot discard the following hard facts.
Looking for specific SEO statistics?
If so, then let us know in the COMMENTS BELOW and we will do our best to find the most updated information to include in our list below.
Statistics that Support the Value of SEO
More times than not, hard facts resonate more with people than theory or opinion. For that reason, we have collected some of the top SEO stats to help you get a realistic picture of the impact of sound SEO strategies.
Thanks to some fantastic resources, we would like to provide the following SEO Stats that are hard to ignore:
93% of online experiences begin with a search engine.
Google owns 65-70% of the search engine market share.
70% of the links search users click on are organic.
70-80% of users ignore the paid ads, focusing on the organic results.
75% of users never scroll past the first page of search results.
Search is the #1 driver of traffic to content sites, beating social media by more than 300%
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.
Ok, Now What?
Knowing and understanding the significance of these statistics is one thing. Acting on them and keeping a consistent, effective SEO strategy in place for your business is another. Make sure to take advantage of these opportunities with the proper SEO strategy.
It’s important to remember that SEO is not some “black magic” that someone more technically knowledgeable than you performs on your website.
Instead it is the implementation of an ongoing process that includes everything below:
- Proper website development
- Meticulous keyword and competitor research
- Strategic content creation and promotion
- Relationship building
- Ongoing analysis and testing
….and much more.
The best advice we can give you is this…stop throwing marketing dollars at methods that you cannot track. The longer you wait to get your SEO on the right track the further behind you will fall to your competitors that are aggressively securing their organic strategies.
So, what are you waiting for?
Ready to plan and implement a cost-effective online marketing strategy?