Search engine optimization continues to be one of the most difficult things for the masses to understand when it comes to online marketing. Its technical aspects, ties to constant updates from the search engines and its blurred lines with social media, content development and website usability all add to this confusion.

If you’re one of the many that don’t clearly understand SEO yet, then we encourage you to check out these resources:

Whether you don’t understand, or don’t want to understand SEO, it’s very difficult to ignore the value that SEO can bring to a website or blog. Even if you have been burned by one of the many shady SEO companies in the past, it is important that you stay the course and keep SEO as an integral part of your online marketing efforts. The statistics below should reinforce this statement even more.


Statistics that Support the Value of SEO

Thanks to some fantastic resources, we are able to provide you with 8 SEO Stats that are Hard to Ignore when you’re trying to justify whether or not you should be investing in search engine optimization.

    • 93% of online experiences begin with a search engine.
    • Google owns 65-70% of the search engine market share.
    • 70% of the links search users click on are organic.
    • 70-80% of users ignore the paid ads, focusing on the organic results.
    • 75% of users never scroll past the first page of search results.
    • Search is the #1 driver of traffic to content sites, beating social media by more than 300%
    • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
    • For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.

Taking Advantage of these Stats

Knowing and understanding the significance of these statistics is one thing. Acting on them and keeping a consistent, effective SEO strategy in place for your business is another. Make sure to take advantage of these opportunities with the proper SEO strategy.

If you’re not sure where to start or need assistance improving your current SEO strategy, then we are here to help.

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Vinny La Barbera

I’ve been working in online marketing since 2000 and have helped thousands of companies improve their online presence and grow their business through better web / mobile design, development and online marketing. Learn more about me or follow me on Twitter, Facebook, Google+ or LinkedIn.

  • Kris Dietz

    Many that choose PPC over organic forget this one “70% of the links search users click on are organic.” I see it almost every day that someones chooses to put their money into PPC for immediate results instead of investing into organic.

    • Vinny La Barbera

      Thanks for the input Kris.

      Although I agree to a certain extent, I don’t necessarily think that it’s an “either / or” thing.

      PPC has its benefits and should never be ruled out of a strategy just because it is not organic. As a matter of fact there are a lot of studies that have found CTRs to be much higher when a company has both a paid ad and an organic result at the top of a SERP.

      It all comes down to what the business’ objectives and goals are. Only those thing should determine what strategies are used to drive traffic.

      • Kris Dietz

        Absolutely, I would never rule out PPC. Simply stating that I see a many choosing PPC over organic when faced with a budget. Ideally there should be a nice split depending on your goals. A proper marriage of the two is ideal.

  • Matt Law

    Thanks for the good post! I’ve been working on a sales slide deck for my clients and was looking for some facts. Good stuff, thanks!

  • Dynamic Search

    These stats are awesome! A lot of people fail to recognize the power of these numbers so it’s great that you pointed them out! It still amazes me that so many online experiences begin with a search engine.

  • Entreb

    This is the facts that I was looking for. I wonder is these statistics are updated. I will be speaking on an event about Internet Marketing Trends, and I need to convince the audience that SEO is still vital to online marketing success. Thanks for sharing this.

  • Lab5Connect

    Nice article