Rebranding? Here’s the Game Plan You’re Going to Need
Before you dive into the rebranding process for your business we recommend having plan in place. Check out our rebranding game plan to save yourself time, money, and stress.
Before you dive into the rebranding process for your business we recommend having plan in place. Check out our rebranding game plan to save yourself time, money, and stress.
If you’re struggling to understand or implement an effective content marketing campaign, then this article is for you. Learn what the core components of content marketing are and how they can be applied to a detailed example that you can use as a guide to start your campaign.
If you’re tired of guessing how much traffic your website gets from Google Images, then you’ll be happy to know that Google Analytics will start providing more clear, transparent data on this source traffic source. Learn about the update and how you can act on it to grow your business.
If you like the idea of more efficient, more effective marketing campaigns, then you need to be defining your target audience….in detail. Use this free, handy persona building tool from HubSpot, called Make My Persona, to do just this. Learn more about the tool and how to use it here.
Google Chrome, the most widely used browser, has started to out “Not Secure” websites. Learn about how this is being displayed, why Google has made this move and how to get HTTPS implemented on your website so you don’t lose visitors.
Stop basing your Twitter outreach efforts on just follower counts and start paying more attention to actual influence. SparkScore from SparkToro will help you do just this by giving you the true influence of the users you should be targeting. Learn more about this tool.
Expand your keyword research process to identify all opportunities that could bring you better traffic and more conversions with this handy semantically related keyword research tool from Wondersearch. Learn more about the tool and how to work it into your toolbox.
IGTV, Instagram’s competing product to YouTube, has launched. Learn what it is, why it’ll be incredibly important for your business and how to get started with it.
Improve your site’s SEO, tracking, usability, conversion rate and more – just by starting to follow these WordPress content management best practices. You won’t find these categorized under sexy growth hacks, but you will see steady results if you stick to them.
Although it’s been around for over a decade, Reddit is just starting to hit the mainstream. Recently ranked as the 3rd most popular website on the Internet (in the US), Reddit might be something brands start taking seriously. Get our take on the recent ranking and what it might mean for your business.
WordPress plugins can often make or break a website. Take out the guesswork with this handy tool from PluginTests.com to, at the very least, make sure that the plugin you’re considering won’t break your WordPress website. Learn how to use it, when to use it and why it can be a necessary tool in your website management toolbox.
Learn all about the Facebook Sharing Debugger to save yourself unnecessary stress and headache. We’ll help you understand what it is, when to use it and how to use it to ensure that your content is shared properly across the web.
Google released a new search engine, based on experimental AI, called Talk to Books. Learn what this is, how it works and how you might be able to apply it to your online marketing efforts.
Do you ever wonder why your Instagram feed is littered with celebrities promoting products you’ve never heard of? Welcome to the world of influencer marketing. More companies than ever are…
What’s more important, getting more people to your website or keeping / converting them once they get there? The correct answer is both. And fortunately you can tackle both challenges…
Are you ready to take your brand live? I hope so because live video has taken off and it’s not waiting for anyone to catch up. In this article I…
Is your website still not using HTTPS? Whether you think that your site doesn’t need HTTPS, you don’t know how to make the change or you just don’t think this…
Is your eCommerce website powered by the most popular tools in the industry? If you’re not using WordPress + WooCommerce, then the answer is “No”. According to BuiltWith, WooCommerce powers 39% of…
It’s unfortunate, but it seems like every other business I talk to these days has been burned by an SEO agency or a website company at some point. I don’t…
Have you thought about how artificial intelligence (i.e. robots) might impact your business in the coming months / years? I hope so, as the rise of artificial intelligence is undeniable in…
Have you found it increasingly more difficult to get the right exposure for your local business in Google’s search results? If you’ve been employing a comprehensive local SEO strategy coupled with…
Do you want your website search results to display as prominently and visually appealing as possible? If you’re not sure how to answer that I am going to go ahead and…
Feeling overwhelmed with the latest technology, trends and tactics that relate to the growth of mobile? Most companies do, even ones with large teams dedicated to focusing on the company’s mobile strategy. As…
Want to make your content more accessible on the world’s largest social network? I’m hoping that you’re nodding your head “yes” because you should. With almost 2B people using Facebook,…
Are you trying to get exposure on the first page of Google’s search results? I’m guessing you are, as most individuals and companies would / should be. Unfortunately, hitting that…
Are your prospects and customers not responding to your content marketing efforts? The issue might not be the substance or information you’re providing, but rather the format in which you’re…
Do you still think that WordPress is just a blogging platform? Many people do. It’s become so much more though. The latest data from W3Techs reports that WordPress now powers…
Do you know how and where your target audience gets their news? You may not realize it, but many people get their news through Twitter. And, if your target audience…
Tired of cropping your selfies to fit into the proverbial box that Instagram requires? If so, then you’ll be happy to hear that Instagram now allows portrait and landscape photos for…
Has Twitter taken a back seat in your online marketing strategy? If so, then you might want to start thinking about how to integrate Twitter into your overall game plan. The…
Is your local SEO lagging behind while hyper-local search queries and contextual search are becoming the norm? Improving your local SEO is about optimizing citations and garnering quality reviews for your…
How did one of our favorite online marketing tools get even better? By going real-time. Google Trends, one of the most resourceful (and free) online marketing tools available to everyone,…
Is your brand ready to leverage the boom of wearable technology? Wearable technology is already impacting the future of Internet marketing and thus, advertisers are investing resources to stay ahead…
Have you grown tired of the content in your Facebook news feed? What if I told you that how YOU use Facebook is the reason for your discontent? In this…
Do you still think that Google can’t or won’t track the “quality” of a specific web page? Even though Google has been focusing on rewarding “quality” for quite some time…
The majority of the content that you create for your brand or business should originate on your own website or blog, right? We certainly believe this to be the case….
What content management system is powering your website? A safe guess would be WordPress. A recent report, polling over 250,000 businesses with websites, revealed some eye-popping stats about the popularity…
Have you started to leverage video content to build your brand, promote your products and reach new customers? If not, then it’s time to take video content seriously and start…
When it comes to advice, wiser words have never been spoken… “He who laughs, lasts.” This is why we’re keeping our Internet Marketing Humor series alive. Here’s Part 3 to…
Does your website contain some of the most annoying elements that continuously drive visitors away? If you’re not sure, then there’s a good chance that it does. I want to help…
Is your content, even the high quality stuff, failing to attract traffic or generate business for you? The solution to your problem is most likely some much needed, but often…
Are you frustrated with the lack of responses and results from your marketing efforts? Unless your marketing campaign results have hockey-sticked over the past 12 months, then chances are that you’re…
Is your website prepared for a two-tiered Internet? Chances are you’re not quite sure exactly what this means, but we don’t really expect you to….at least not yet. In this…
When was the last time you truly analyzed your website from inside out to find opportunities for improvement? If we had to guess your answer is probably “I haven’t” or…
Are you setting and tracking the right metrics for your website and online marketing campaigns? You can’t make the right decisions about how and where to spend your time and…
If you had to guess what the most under-appreciated part of a website was what would you say? If your answer was “the sitemap”, then you deserve a pat on the back…