Tag: google

How did one of our favorite online marketing tools get even better?

By going real-time.

Google Trends, one of the most resourceful (and free) online marketing tools available to everyone, has finally brought real-time rankings to its popular search data. This update is incredibly useful as it allows marketers to stay on the forefront of breaking news and hot trends. With this data businesses can produce more timely, relevant content to attract new visitors and build loyal audiences.

To learn more about the latest updates, then check out the official announcement from Google below.

Google Trends Adds Real-Time Rankings for Popular Searches
Source: Official Google Blog

Read More

Do you still think that Google can’t or won’t track the “quality” of a specific web page?

Even though Google has been focusing on rewarding “quality” for quite some time now it is more apparent than ever that Google is set on weeding out low quality websites and content. It has been confirmed that the latest Google update, coined “The Quality Update” or “Phantom” is out to do just this.

Learn more about the update and who it affects with the official story below.

Google Quality UpdateEarlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.

Source: The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up

Read More

Have you noticed that Google’s search results pages are not just text results anymore? Whether you have or not, Google has made a strong push to mix in more types of search results (e.g. videos, images, maps, reviews) with its traditional text results.

This strategy has allowed Google to keep its users within its properties (e.g. Google+) to further capitalize on possible advertising opportunities. This direction continues to be great for Google, but many competitors looking to capture some of this market are feeling more “locked out” than ever.

In this article we are going to look at the one thing that could have prevented Google from continuing down this path – the FTC’s antitrust investigation into Google’s practices. In addition, we will look at SEO after the Google Antitrust Settlement. All of this in a easy-to-understand infographic.

Google Antitrust Settlement

Read More

Is your website still not showing up on the first page of Google’s search results for its relevant key phrases? Or, are you stuck in that bottom spot on the first page that is just not delivering traffic either? These issues make up the majority of the questions we get about search engine optimization.

In this article we are going to tell you how NOT to rank in Google so that you can weed out the things hindering your website and start focusing on the those that will actually help it succeed.

How NOT to Rank in Google

Read More

Have you ever wished you could find a quick fact right from a Google search without having to scour through multiple websites first? With the launch of Google’s Knowledge Graph this is becoming much more of a reality.

In this post we are going to help you easily understand what Google’s Knowledge Graph is all about, how it could possibly affect you as a marketer and what opportunities or tips we would recommend to stay on top of Google’s constant search evolution.

Read More

Google Plus IconSocial media and marketing professionals have mixed opinions on the usefulness and success of Google’s new social media venture, Google+. Whether you fall on one side of the fence, or the other, Google+ presents some compelling points that may just encourage you to give Google+ more consideration as an essential part of your social media marketing efforts.

We don’t consider ourselves to be heavily involved with Google+ just yet, but we are definitely noticing some of the benefits that other social networks are not offering yet. We encourage you to follow us on Google+ if you would like to get an idea of how we are currently using it for our business.

Read More

This week Google announced 40 new search improvements for February 2012. Instead of making you read through each one of them we thought it might be more helpful to simply highlight the improvements / changes that may affect you most as a SEO and/or business owner. In addition, we have provided actionable steps you can take to keep your search engine optimization and social media marketing efforts up to date to accompany these recent changes and improvements.

Read More