Tag: google

Is your website still not using HTTPS?

Whether you think that your site doesn’t need HTTPS, you don’t know how to make the change or you just don’t think this is a priority right now, this latest update from Google should push you to action…

Starting January 2017, Chrome 56 will label HTTP pages with password or credit card form fields as “not secure,” given their particularly sensitive nature.

In other words, the world’s most widely used browser will start warning your visitors that your site is not secure if you’re not using HTTPS. Aside from the security, performance and possibly even the SEO benefits, this Google Chrome update is reason enough to convince you to get HTTPS setup on your website right away.

Not Secure Message from Google Chrome

Source: Google Online Security Blog: Moving towards a more secure web

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Have you thought about how artificial intelligence (i.e. robots) might impact your business in the coming months / years?

I hope so, as the rise of artificial intelligence is undeniable in the digital marketing world. In just the past few years, artificial intelligence has already started to make us think about what can and should be delegated to automation controlled by AI.

In this article I will explain how online marketing with artificial intelligence will allow you to drive better results through more quantified and automated strategies. More companies than ever — from Google and Facebook to your aunt’s crafting business — are turning to AI to improve their business and marketing tactics and I hope to help you do so as well.

Online Marketing with Artificial Intelligence

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Do you want your website search results to display as prominently and visually appealing as possible?

If you’re not sure how to answer that I am going to go ahead and answer “Absolutely!” for you. The more your website’s search results stand out on a search results page, especially on mobile devices, the more likely it is that users will get to your website.

With Google’s Rich Cards release, your mobile search results now have an opportunity to grab the majority of click throughs. By ensuring that your website properly supports Schema markup you give your website a chance to showcase some very enticing search results.

Although this initial announcement is specific to mobile search results pages it could make its way to desktop search results as well. In other words, optimizing your website’s code to use / support Schema just became a much bigger priority.

Google's Rich Cards

Source: Official Google Webmaster Central Blog: Introducing rich cards

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Feeling overwhelmed with the latest technology, trends and tactics that relate to the growth of mobile?

Most companies do, even ones with large teams dedicated to focusing on the company’s mobile strategy.

As if you didn’t have enough on your plate, one thing you need to be making ample time for is the optimization of your website and its content for your mobile users.

In an effort to provide some support, this article will update you on the latest mobile trends (specifically related to publishing), explain how these affect your online marketing strategies and what steps you should take next. Conforming to these trends is quickly becoming a matter of survival, much as having a mobile-friendly site is no longer optional. I hope to leave you armed with the tools to prepare yourself for a publishing renaissance that could lead to a boom in traffic and engagement — or leave you out in the cold.

Mobile Publishing: Facebook Instant Articles, Apple News & Google AMP

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Has Twitter taken a back seat in your online marketing strategy?

If so, then you might want to start thinking about how to integrate Twitter into your overall game plan.

The news below, announced by Google, states that Google will start including tweets into its search results for users on both its mobile app and desktop / web search results.

This means that your activity on Twitter could very well become an influential part of how you and your business is represented online.

Google Adds Tweets to Search Results

Source: Official Google Blog: Tweets take flight in the Google app

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Is your local SEO lagging behind while hyper-local search queries and contextual search are becoming the norm?

Improving your local SEO is about optimizing citations and garnering quality reviews for your business online.

In this article I am going to help you leverage both opportunities and garner authority building trust signals in the most responsible ways possible. I’ll cover local citations, business reviews and testimonials and even give you actionable tips to properly earn, manage and use them.

Tips on Local Citations, Reviews & Testimonials

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How did one of our favorite online marketing tools get even better?

By going real-time.

Google Trends, one of the most resourceful (and free) online marketing tools available to everyone, has finally brought real-time rankings to its popular search data. This update is incredibly useful as it allows marketers to stay on the forefront of breaking news and hot trends. With this data businesses can produce more timely, relevant content to attract new visitors and build loyal audiences.

To learn more about the latest updates, then check out the official announcement from Google below.

Google Trends Adds Real-Time Rankings for Popular Searches
Source: Official Google Blog

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Do you still think that Google can’t or won’t track the “quality” of a specific web page?

Even though Google has been focusing on rewarding “quality” for quite some time now it is more apparent than ever that Google is set on weeding out low quality websites and content. It has been confirmed that the latest Google update, coined “The Quality Update” or “Phantom” is out to do just this.

Learn more about the update and who it affects with the official story below.

Google Quality UpdateEarlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.

Source: The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up

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Have you noticed that Google’s search results pages are not just text results anymore? Whether you have or not, Google has made a strong push to mix in more types of search results (e.g. videos, images, maps, reviews) with its traditional text results.

This strategy has allowed Google to keep its users within its properties (e.g. Google+) to further capitalize on possible advertising opportunities. This direction continues to be great for Google, but many competitors looking to capture some of this market are feeling more “locked out” than ever.

In this article we are going to look at the one thing that could have prevented Google from continuing down this path – the FTC’s antitrust investigation into Google’s practices. In addition, we will look at SEO after the Google Antitrust Settlement. All of this in a easy-to-understand infographic.

Google Antitrust Settlement

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