Tag: ppc

Are you trying to get exposure on the first page of Google’s search results?

I’m guessing you are, as most individuals and companies would / should be. Unfortunately, hitting that first page is going to get a lot more difficult…even if you’re paying for ads.

The news below, announced by Search Engine Land and confirmed by Google, finds Google simplifying their search results pages by removing the right hand sidebar ads (aka gutter ads).

This means that there are now even less opportunities above the fold to get exposure on a search results page. In addition, this makes the top 3 ad spots, any top local search results and any top organic search results even more valuable.

Google Removes Sidebar Ads

Source: Google Removes Right Hand Sidebar Ads – Search Engine Journal

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Do you need a quick, reliable way to drive more traffic to your website? Are you interested in some options outside of Google AdWords to do so? Whether you’re running tests, launching a product or ramping up for seasonal demand, having some options to drive traffic can be very valuable to your business.

In this article we are going to provide you with some online advertising options – besides Google AdWords – to drive more traffic to your website, blog or landing page.

Online Advertising Options

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Do you have an agency running your pay per click campaigns, but aren’t quite sure that they’re actually doing anything? Are you interested in knowing how to optimize a PPC campaign yourself? Whatever your situation may be, it’s important that you are educated on the topic to prevent wasting your marketing dollars.

In this article we are going to help to educate you on what is actually involved in PPC optimization so that you can make the best business decisions with your marketing budget.

PPC Optimization

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Do you know what the quickest, most consistent way to drive relevant traffic to your website is? If you guessed PPC (pay per click) marketing, then you guessed correctly.

In this article we are going to explain what pay per click marketing is exactly and how you can leverage it to effectively promote your services, no matter how big or small your business is.

Pay Per Click Marketing

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Finding a reputable, responsive and results-oriented Internet Marketing agency does not have to be something you dread and should never be something you put off. If you know what you’re looking for, then finding the perfect match for your business can be quick and easy.

In this article we are going to show you exactly what to look for and how to look for it to ensure that your next online marketing team is your best and last.

Internet Marketing Agency
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Whether you knew it or not, you have most likely clicked on Google’s paid advertisements at some point. These ads are strategically placed to entice visitors like you into clicking on them in hopes of finding the most relevant information related to your search. Google’s paid advertising system generates billions of ad revenue dollars for Google and its publishers for one main reason….it works.

As a business or individual looking to gain exposure for yourself online, knowing whether or not it will work for you ahead of time could save you hundreds, if not thousands, of marketing dollars. That said, we are going to help you determine if you should be using pay per click advertising to market your website by outlining some pre-qualifiers and also giving you real life examples of how pay per click advertising can really help a business grow.

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