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#imTOOLS: SparkScore – Twitter Influence Measurement Tool

Stop basing your Twitter outreach efforts on just follower counts and start paying more attention to actual influence. SparkScore from SparkToro will help you do just this by giving you the true influence of the users you should be targeting. Learn more about this tool.

280 Characters Available Now on Twitter

Have you ever been frustrated by the 140 character limit on Twitter? Whether you’ve tried to share a marketing message for your brand / company or you just wanted to…

Twitter Moments Dives Right Into the News Curation Game

Do you know how and where your target audience gets their news? You may not realize it, but many people get their news through Twitter. And, if your target audience…

Google Adds Tweets to Search Results

Has Twitter taken a back seat in your online marketing strategy? If so, then you might want to start thinking about how to integrate Twitter into your overall game plan. The…

Growing a Social Following from Scratch

Have you become skeptical on social media being a viable online marketing option? Have your current social media efforts fallen short of delivering any tangible results? If you’re starting from…

Social Media Design Cheat Sheet [INFOGRAPHIC]

Are you ready to start maximizing your social media efforts? If so, then a great place to start is to customize each of your social media accounts with a professional,…

Best Times to Post to Facebook and Twitter

Are you looking to get the most out of the time you spend posting updates to Facebook and Twitter? Unless your social media efforts are already fine-tuned and producing results…

What To Learn from Twitter’s Acquisition of Posterous

Posterous, one of the more popular and widely used micro-blogging platforms, has been acquired by Twitter. The platform, and the people, behind Posterous helped it to establish millions of users…