Social media and marketing professionals have mixed opinions on the usefulness and success of Google’s new social media venture, Google+. Whether you fall on one side of the fence, or the other, Google+ presents some compelling points that may just encourage you to give Google+ more consideration as an essential part of your social media marketing efforts.
We don’t consider ourselves to be heavily involved with Google+ just yet, but we are definitely noticing some of the benefits that other social networks are not offering yet. We encourage you to follow us on Google+ if you would like to get an idea of how we are currently using it for our business.
Is Google+ Necessary for a Business?
Short answer, as we see it, YES. Your business should be on Google+ and using it to promote your content and engage your customers and prospects. Whatever makes your business more accessible, like being active on major social media networks, is going to help you retain clients and find new ones.
Here are some of the main benefits we see from using Google+ …
- There are over 90 million users on it currently
- Google indexes Google+ posts, which can build brand awareness
- Google+ offers a more user friendly way to organize followers for future outreach
- 80% of Google+ users engage on a weekly basis
Don’t just take our word for it though. Check out this handy [INFOGRAPHIC] from Chris Brogan to get a better idea of what Google+ can offer as an effective tool for your business.
Are you still not convinced that your business needs to be on Google+? Or perhaps you are convinced, but need some assistance in getting your business started on Google+?
Either way, we’d love to chat.