Social Media Marketing

Check out our collection of articles centered around social media marketing news, tips, advice and insights. All of the information we post is either based on the research we do on a daily basis and/or centered around the experience we have accumulated over the years as well.

If there’s something you can’t find or would like to see us post about, then just let us know by dropping us a line on Twitter @imFORZA.

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Influencer Marketing: Creating a Successful Strategy for Your Small Business

Do you ever wonder why your Instagram feed is littered with celebrities promoting products you’ve never heard of? Welcome to the world of influencer marketing. More companies than ever are…

10 Step Persona Building Guide for More Effective Marketing

Are you frustrated with the lack of responses and results from your marketing efforts? Unless your marketing campaign results have hockey-sticked  over the past 12 months, then chances are that you’re…

The Comprehensive Website Analysis Guide

When was the last time you truly analyzed your website from inside out to find opportunities for improvement? If we had to guess your answer is probably “I haven’t” or…

Building Alternative Traffic Sources: Why, Where & How

Are all of your online marketing efforts solely focused on getting traffic from Google? Before you find yourself on the wrong end of an algorithm update or SERP experiment you…

Internet Marketing on a Budget

Is a tight budget preventing you from marketing your business online? If you have a business without the financial resources for anything outside of essential operating costs, then you probably…

25 Ways to Build Online Authority

Have you been building your authority online around the topics most relevant to your business?  We believe that online authority is more than just a new buzzword created around Google…

Online Marketing Strategy Optimization: 5 Questions to Ask [INFOGRAPHIC]

When was the last time you took a step back to analyze your current online marketing strategy? What questions do you ask yourself to make sure you are getting the…

Growing a Social Following from Scratch

Have you become skeptical on social media being a viable online marketing option? Have your current social media efforts fallen short of delivering any tangible results? If you’re starting from…

How to Compete Online Against Large Companies & Brands

Are you skeptical about being able to keep up with that big company that pops up everywhere online? Do you think it’s impossible to gain online market share against your…

6 Online Marketing Strategy Questions You MUST Answer

Are you finally getting around to planning out your online marketing strategy for the year? Or are you trying to re-strategize your existing online marketing plan? Before you do either…

How to Use Images for Online Marketing

Are you having a hard time writing more articles to market your business? Does the thought of trying to make a video make you scratch your head? There is another…

How to Prevent Insensitive Facebook Ads

Do you keep seeing Facebook ads from profiles of friends or family members that have passed away? We have and it’s not a great feeling. Unfortunately this is becoming more…

Online Reputation Management Tips

Are negative search results hurting your business? Does your company lack any presence in the search results at all? No matter what issues you face, having control of your online…

Does Your Business Need a Social Media Strategy?

Are you struggling to grasp the value of social media for your business? Has this forced you to push off any real social media efforts? If you’ve answered ‘yes’ to…

Actionable Internet Marketing Quotes

Sometimes we all need a little extra inspiration to keep us moving forward. Relevant, actionable quotes can provide this much needed inspiration – especially when they are specific to our…

How to Find an Internet Marketing Agency

Finding a reputable, responsive and results-oriented Internet Marketing agency does not have to be something you dread and should never be something you put off. If you know what you’re…