What’s more important, getting more people to your website or keeping / converting them once they get there?
The correct answer is both. And fortunately you can tackle both challenges at the same time by focusing your efforts on one primary objective…user experience optimization.
In this article, I will explain what user experience really means, why it has become one of the top success metrics and how you can optimize your website’s user experience to bring and convert more visitors.
Is your website still not using HTTPS?
Whether you think that your site doesn’t need HTTPS, you don’t know how to make the change or you just don’t think this is a priority right now, this latest update from Google should push you to action…
Starting January 2017, Chrome 56 will label HTTP pages with password or credit card form fields as “not secure,” given their particularly sensitive nature.
In other words, the world’s most widely used browser will start warning your visitors that your site is not secure if you’re not using HTTPS. Aside from the security, performance and possibly even the SEO benefits, this Google Chrome update is reason enough to convince you to get HTTPS setup on your website right away.
Source: Google Online Security Blog: Moving towards a more secure web
Is your eCommerce website powered by the most popular tools in the industry?
If you’re not using WordPress + WooCommerce, then the answer is “No”.
According to BuiltWith, WooCommerce powers 39% of all eCommerce websites on the Internet. I already knew that WordPress has dominant market share, but I was happy to see that more and more online stores and merchants are relying on WooCommerce.
39% of all eCommerce sites are powered by WooCommerce and WordPress — over 1.5 million active stores. Add in the usage of additional eCommerce platforms powered by WordPress and the CMS’s own 17.6 million live sites (over 26% of the entire internet!), and, well… that’s a lot of sites.
With the continued growth and improvement of WooCommerce, it’s really no surprise that this incredible platform is skyrocketing in popularity. Benefits like ownership, scalability, flexibility, simple feature add-ons and ease of setup make WooCommerce the most powerful and versatile option for just about anyone selling anything.
Source: Why stores running on WordPress are winning
It’s unfortunate, but it seems like every other business I talk to these days has been burned by an SEO agency or a website company at some point.
I don’t see this trend slowing down anytime soon either as the barriers for entry are still far too low, allowing unskilled digital agencies and freelancers to pass themselves off as professionals.
Since there doesn’t seem to be an end in sight I thought it was time to give businesses the tools, answers and insights needed to avoid these situations. These tips are all compiled below in my guide on 7 red flags to avoid with an Internet marketing company or website developer. Read it, learn it and use it and you will never be taken advantage of by another “expert” or “guru” in this industry again.
Feeling overwhelmed with the latest technology, trends and tactics that relate to the growth of mobile?
Most companies do, even ones with large teams dedicated to focusing on the company’s mobile strategy.
As if you didn’t have enough on your plate, one thing you need to be making ample time for is the optimization of your website and its content for your mobile users.
In an effort to provide some support, this article will update you on the latest mobile trends (specifically related to publishing), explain how these affect your online marketing strategies and what steps you should take next. Conforming to these trends is quickly becoming a matter of survival, much as having a mobile-friendly site is no longer optional. I hope to leave you armed with the tools to prepare yourself for a publishing renaissance that could lead to a boom in traffic and engagement — or leave you out in the cold.
This past year was filled with some really detailed and actionable internet marketing articles. Did you happen to catch a few?
If not, then you should find this post helpful as I’ve rounded up some of our top internet marketing articles from 2015 and put them into one simple place for you. Consider this your holiday reading list. Instead of having to turn in a book report at the end though you get to try out some of the tips that I’ve written about to help grow your business.
So, check out the top 5 internet marketing articles of ours from this past year. You’ll be sure to find at least 7-10 actionable things you can do to get your marketing strategy on the right track in 2016.
Do you still think that WordPress is just a blogging platform?
Many people do. It’s become so much more though.
The latest data from W3Techs reports that WordPress now powers 1 in 4 websites on the web. Of all of the most popular content management systems, WordPress is the technology behind over 58% of them.
This tremendous growth is really no surprise as WordPress has become the most effective combination of ease of use, scalability, documentation and SEO capability. For these reasons, and many others, we have chosen WordPress as our CMS of choice and the one we use to build 99.9% of the websites that we design and develop here at imFORZA.
If you’re curious about the data, then definitely check out the report below to learn more.
One in four websites is now powered by WordPress.
Source: WordPress now powers 25% of the Web
What content management system is powering your website?
A safe guess would be WordPress.
A recent report, polling over 250,000 businesses with websites, revealed some eye-popping stats about the popularity of WordPress. Check out the study to see which percentile you fall into.
CodeGuard’s “State of the Web Report” found a large majority of its 250,000 SMB sites use WordPress over Joomla, Drupal and others.
Source: Report: 78.8% Of Site Owners Use WordPress For Content Management
Does your website contain some of the most annoying elements that continuously drive visitors away?
If you’re not sure, then there’s a good chance that it does. I want to help you change that though.
In this article I am going to make you aware of the most common website pet peeves, explain why they’re bad for your site and give you some guidance on how to fix or replace them.